Senior Director, Consumer Marketing

Lead GoFundMe’s consumer marketing strategy to increase awareness, consideration, trust, engagement, and advocacy. Evolve the brand from crisis-associated to the defining voice behind helping people help each other. Drive integrated, multi-channel campaigns and culturally relevant storytelling, develop scalable content franchises, and partner across Social, Communications, Events, Partnerships, and Consumer Product Marketing. Measure performance with KPIs and insights to connect marketing results to business outcomes and grow next-generation supporters.