Lifecycle & Growth Marketing Lead

Luma
Redwood City
Workplace: HybridFull timeUSD 150,000 - 205,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Analytical thinking","Hypothesis-driven experimentation","Editorial judgment","Communication","Autonomy"]

Own the full conversion journey from first website visit through signup, trial conversion, activation, and re-engagement. Lead lifecycle marketing strategy (nurture, onboarding, engagement, expansion, and upgrades) with segmented, sequenced programs across email and in-product experiences. Build and run CRO and growth experimentation roadmaps, define metrics, improve lifecycle/conversion systems, and translate funnel data into measurable improvements across PLG and sales-assisted motions.

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FursaFursa
Luma
Luma
3 days ago

Lifecycle & Growth Marketing Lead

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Last checked: 6 hours agoStatus: Live

Job Summary

Own the full conversion journey from first website visit through signup, trial conversion, activation, and re-engagement. Lead lifecycle marketing strategy (nurture, onboarding, engagement, expansion, and upgrades) with segmented, sequenced programs across email and in-product experiences. Build and run CRO and growth experimentation roadmaps, define metrics, improve lifecycle/conversion systems, and translate funnel data into measurable improvements across PLG and sales-assisted motions.
Location: Redwood City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own conversion strategy across the website and acquisition surfaces, identifying and prioritizing funnel opportunities from visit through purchase.
  • •Develop and optimize landing pages, partnering with Design and Web on messaging, information architecture, CTAs, and conversion paths.
  • •Build and run a structured CRO program using behavioral and funnel data to establish hypotheses, prioritize tests, analyze results, and continuously improve.
  • •Own lifecycle strategy across the customer journey (nurture, trial conversion, onboarding, activation, engagement, cross-sell/expansion, re-engagement) using segmented, sequenced programs.
  • •Define lifecycle and conversion metrics and build reporting systems so the team understands where growth comes from and where users drop off, continuously improving measurement as the company scales.

Pay and Benefits

Salary: USD 150,000 - 205,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •8+ years in growth, lifecycle, CRM, conversion, or related marketing roles, ideally across both PLG and sales-assisted motions.
  • •A track record of improving measurable funnel outcomes, not just launching campaigns.
  • •Experience with lifecycle marketing, segmentation, experimentation, and marketing automation.
  • •Strong understanding of website conversion and landing pages.
  • •Strong analytical instincts and editorial/messaging skills, including the ability to develop messaging when needed.
Experience:8+ yearsPLGSales-assisted
Skills:Analytical thinkingHypothesis-driven experimentationEditorial judgmentCommunicationAutonomy
Tech Stack:BrazeHubspotSanityVercelLinearMarketing automationEmailIn-product

Company Brief

Luma
Develops AI-powered tools for capturing, editing, and rendering high-quality 3D scenes from photos and videos, enabling creators to generate photorealistic 3D assets and spatial experiences.
Industry: AR/VR & Spatial Computing
Website