Baker Hughes

3 weeks ago

Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Own and govern Marketo as the core marketing automation engine, monitoring health, troubleshooting, and defining standards for data structures, workflows, and campaign setup. Drive scalable campaign orchestration, segmentation for ABM, and accurate event data capture across connected systems. Optimize and troubleshoot the broader MarTech ecosystem (e.g., Salesforce and Cvent/Measure/Workfront/Drupal), lead offshore campaign operations, and ensure QA, privacy compliance, and alignment with global marketing objectives.

Location: Houston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own and govern the enterprise marketing automation platform (Marketo), including governance, monitoring, troubleshooting, audits, and enhancements.
•Define and maintain enterprise standards for data structures, workflows, campaign setup, governance frameworks, and reusable assets.
•Drive campaign orchestration and segmentation for personalized ABM programs, translating campaign strategies into structured workflows.
•Own and optimize the broader MarTech ecosystem by supporting integrations and diagnosing data synchronization issues (primarily Marketo and Salesforce).
•Lead offshore campaign operations and ensure QA/testing, data integrity, compliance (including consent management), and cross-team alignment with global objectives.

Pay and Benefits

Perks:Health Insurance401kLife InsuranceDisability ProgramsLearning BudgetParental LeaveDependent Care

Key Requirements

•5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing.
•Hands-on experience with Marketo and familiarity with broader MarTech ecosystems.
•Experience with CRM platforms such as Salesforce and marketing project management tools (Workfront is a plus).
•Strong understanding of campaign workflows, segmentation, and marketing data architecture.
•Experience coordinating external/offshore campaign execution teams with high attention to detail and quality control.

Experience:5+ yearsMarketing operationsMarketing automationDigital marketing

Skills:Attention to detailOrganizational skillsCommunicationStakeholder managementProcess discipline

Tech Stack:MarketoCventMeasureWorkfrontDrupalSalesforceLinkedInGoogle Ads6SenseAISalesforce integrations

Company Brief

Baker Hughes

Provides oilfield equipment, technologies, and services for the energy industry, including drilling, production, and industrial solutions. Serves upstream, midstream, and downstream customers worldwide with products and services focused on efficiency and reliability.

Industry: Energy Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1907

Website LinkedIn

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Baker Hughes

3 weeks ago

Senior MarTech Specialist, Marketing Automation & MarTech Platforms’

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Houston

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Own and govern the enterprise marketing automation platform (Marketo), including governance, monitoring, troubleshooting, audits, and enhancements.
•Define and maintain enterprise standards for data structures, workflows, campaign setup, governance frameworks, and reusable assets.
•Drive campaign orchestration and segmentation for personalized ABM programs, translating campaign strategies into structured workflows.
•Own and optimize the broader MarTech ecosystem by supporting integrations and diagnosing data synchronization issues (primarily Marketo and Salesforce).
•Lead offshore campaign operations and ensure QA/testing, data integrity, compliance (including consent management), and cross-team alignment with global objectives.

Pay and Benefits

Perks:Health Insurance401kLife InsuranceDisability ProgramsLearning BudgetParental LeaveDependent Care

Key Requirements

•5 to 7+ years of experience in marketing operations, marketing automation, or digital marketing.
•Hands-on experience with Marketo and familiarity with broader MarTech ecosystems.
•Experience with CRM platforms such as Salesforce and marketing project management tools (Workfront is a plus).
•Strong understanding of campaign workflows, segmentation, and marketing data architecture.
•Experience coordinating external/offshore campaign execution teams with high attention to detail and quality control.

Experience:5+ yearsMarketing operationsMarketing automationDigital marketing

Skills:Attention to detailOrganizational skillsCommunicationStakeholder managementProcess discipline

Tech Stack:MarketoCventMeasureWorkfrontDrupalSalesforceLinkedInGoogle Ads6SenseAISalesforce integrations

Company Brief

Baker Hughes

Industry: Energy Services

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Houston, United States

Founded: 1907

Website LinkedIn