Manager, Planning - Programmatic

NBC Universal
New York
Workplace: HybridFull timeUSD 85,000 - 115,000 annuallyFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["People management","Analytical skills","Cross-collaboration","Organized","Self-starter"]

Lead a team of Digital Sales Planners to drive programmatic revenue across NBCU’s streaming portfolio. Own proposal development, pricing and packaging, campaign management, and performance for Programmatic Guaranteed (PG) and Private Marketplace (PMP). Serve as the programmatic subject matter expert for PG/PMP deals, steward campaigns, monitor revenue delivery, manage escalations, and collaborate cross-functionally with Sales, Planning, Ad Operations, Account Management, Inventory, and Product to protect and grow revenue.

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FursaFursa
NBC Universal
NBC Universal
3 hours ago

Manager, Planning - Programmatic

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Last checked: 49 minutes agoStatus: Live

Job Summary

Lead a team of Digital Sales Planners to drive programmatic revenue across NBCU’s streaming portfolio. Own proposal development, pricing and packaging, campaign management, and performance for Programmatic Guaranteed (PG) and Private Marketplace (PMP). Serve as the programmatic subject matter expert for PG/PMP deals, steward campaigns, monitor revenue delivery, manage escalations, and collaborate cross-functionally with Sales, Planning, Ad Operations, Account Management, Inventory, and Product to protect and grow revenue.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Manage and develop a team of Digital Sales Planners, including guidance on plan building, rate approvals, campaign setup/execution, workload, and professional development.
  • •Oversee proposal development, pricing and packaging, campaign management, and team performance across PG and PMP.
  • •Serve as the programmatic subject matter expert for PG/PMP pricing and packaging (inventory, targeting, delivery) and ensure PG campaign stewardship with key partners.
  • •Monitor programmatic revenue and campaign delivery; flag risks early and recommend ways to improve delivery and protect revenue.
  • •Review pre-sale and post-sale workflows to improve accuracy and efficiency, and manage escalations to resolve client issues quickly.

Pay and Benefits

Salary: USD 85,000 - 115,000 annually
Perks:Health InsuranceDentalVision401kPaid LeaveLearning Budget

Key Requirements

  • •5+ years of digital advertising experience, including 2+ years in programmatic advertising and/or streaming video.
  • •Experience in media planning, client services, campaign management, or ad operations (preferred).
  • •Experience leading, mentoring, or managing others.
  • •Strong knowledge of the digital ad sales cycle and media math, including PG/PMP deals and the CTV/streaming marketplace.
  • •Strong analytical skills using pacing, delivery, and revenue data to identify issues and recommend improvements.
Experience:Digital advertisingProgrammatic advertisingStreaming videoMedia planningAd operations
Education:Bachelor's
Skills:People managementAnalytical skillsCross-collaborationOrganizedSelf-starter
Languages:English
Tech Stack:DSPSSPFreeWheelCTVProgrammatic advertisingPGPMP

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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