Paid Search Manager

Wise
London
Workplace: HybridFull timeGBP 45,000 - 65,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Leadership","Data-driven decision-making","Collaboration","Communication","Prioritization"]

Own and evolve search strategy for high-volume customer acquisition, building dynamic campaigns that scale across Google Ads, Microsoft Ads, and Apple Ads in multiple markets and languages. Leverage AI and automation (e.g., PMax, AI Max, AI bidding) to improve efficiency, run end-to-end A/B testing for CRO, and maintain forecasting/reporting dashboards. Partner cross-functionally with SEO, Product, Analysts, and Paid Marketing, sharing insights and best practices to drive holistic growth.

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FursaFursa
Wise
Wise
2 days ago

Paid Search Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 5 months ago

Job Summary

Own and evolve search strategy for high-volume customer acquisition, building dynamic campaigns that scale across Google Ads, Microsoft Ads, and Apple Ads in multiple markets and languages. Leverage AI and automation (e.g., PMax, AI Max, AI bidding) to improve efficiency, run end-to-end A/B testing for CRO, and maintain forecasting/reporting dashboards. Partner cross-functionally with SEO, Product, Analysts, and Paid Marketing, sharing insights and best practices to drive holistic growth.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Design and execute dynamic search campaigns to drive high-volume consumer growth and own the search strategy.
  • •Set up, optimize, analyze, and report on large-scale Google Ads, Microsoft Ads, and Apple Ads accounts across multiple markets and languages.
  • •Implement AI and automation in search accounts (e.g., PMax, AI Max, AI bidding) and identify opportunities to improve processes and efficiency.
  • •Own end-to-end CRO by running A/B testing across ad copy, extensions, and landing pages, turning user insights into campaign improvements.
  • •Lead forecasting and reporting dashboards; collaborate cross-functionally with SEO, Product, Analysts, and Paid Marketing to drive holistic user growth.

Pay and Benefits

Salary: GBP 45,000 - 65,000 annually

Key Requirements

  • •4+ years running large, direct response search campaigns for a fast-growing business or agency, with a track record of scaling across global markets.
  • •Hands-on engagement with generative AI for search and an interest in integrating it into a high-performing marketing function.
  • •In-depth knowledge of modern tracking, attribution (including server-side), and measurement frameworks.
  • •Advanced experience with bid management and automation tools, including implementing or amending Google/Microsoft Ads Scripts (or equivalent API solutions).
  • •Customer-first mindset focused on understanding and helping end users achieve their goals transparently.
Skills:LeadershipData-driven decision-makingCollaborationCommunicationPrioritization
Languages:English
Tech Stack:Google AdsMicrosoft AdsApple AdsPMaxAI MaxAI-powered biddingGoogle Ads ScriptsMicrosoft Ads ScriptsA/B testingServer-side tracking

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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