Senior Digital Marketing Manager

Popl
United States
Workplace: RemoteFull timeUSD 120,000 - 160,000 annuallyFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Data-driven decision-making","Executive communication","Editorial judgment","Vendor management","Comfort with ambiguity"]

Own and optimize the digital demand generation engine across paid search, AI search, SEO, email marketing, and website performance. Build attribution systems and executive reporting with dashboards in HubSpot and Salesforce, translating channel performance into clear leadership narratives. Manage agency and contractor execution, drive lifecycle email and conversion optimization, and partner with Content to steer high-impact strategy while managing budget allocation end to end.

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Popl
Popl
1 month ago

Senior Digital Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own and optimize the digital demand generation engine across paid search, AI search, SEO, email marketing, and website performance. Build attribution systems and executive reporting with dashboards in HubSpot and Salesforce, translating channel performance into clear leadership narratives. Manage agency and contractor execution, drive lifecycle email and conversion optimization, and partner with Content to steer high-impact strategy while managing budget allocation end to end.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own SEO and AI search visibility, including technical/content SEO and optimization for AI-driven search and answer engines.
  • •Manage paid media performance by setting strategy, owning budget, and holding a paid search/social agency to targets.
  • •Lead email marketing lifecycle, including nurture and campaign execution with segmentation, deliverability, and performance measurement.
  • •Optimize the website for inbound conversion, on-page experience, and coordinate site updates.
  • •Build measurement and executive reporting with attribution frameworks and dashboards in HubSpot and Salesforce; manage contractors/vendors and budget allocation.

Pay and Benefits

Salary: USD 120,000 - 160,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveWellness Stipend

Key Requirements

  • •5-8+ years in digital marketing, ideally B2B SaaS.
  • •Hands-on paid search and SEO experience, including managing external agencies to performance targets.
  • •Demonstrated AI search visibility experience (AI SEO/AI search visibility tools and answer-engine optimization).
  • •Ability to independently build reports and dashboards in both HubSpot and Salesforce.
  • •Experience using tools like Claude or ChatGPT to create automated workflows for reporting, analysis, and content operations.
Experience:5-8 yearsB2B SaaSDigital marketingAI search
Skills:Data-driven decision-makingExecutive communicationEditorial judgmentVendor managementComfort with ambiguity
Tech Stack:SEOPaid searchEmail marketingChatGPTPerplexityAI OverviewsHubSpotSalesforceClaude

Company Brief

Popl
Builds NFC-enabled contact-sharing products and a mobile app that let users share digital business cards, social profiles, and contact information instantly by tapping devices or scanning QR codes.
Industry: Hardware Devices
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Diego, United States
Founded: 2019
WebsiteLinkedIn