Marketing Manager - Freelander, Dubai

Al Tayer Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: mastersSkills: ["Strategic planning","Brand management","Budget management","Data analysis","Stakeholder collaboration"]

Own ATM marketing strategy and budget planning, ensuring effective use of the annual marketing budget and alignment with the overall business plan. Monitor implementation of approved marketing plans in partnership with Customer Experience and Marketing teams, and collaborate with events management. Strengthen brand equity across represented brands by tracking brand performance, analyzing KPIs, and using market research to stay ahead of competitors. Ensure brand guidelines and performance reports support better decision-making by senior leadership.

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FursaFursa
Al Tayer Group
Al Tayer Group
4 days ago

Marketing Manager - Freelander, Dubai

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Last checked: 7 hours agoStatus: Live

Job Summary

Own ATM marketing strategy and budget planning, ensuring effective use of the annual marketing budget and alignment with the overall business plan. Monitor implementation of approved marketing plans in partnership with Customer Experience and Marketing teams, and collaborate with events management. Strengthen brand equity across represented brands by tracking brand performance, analyzing KPIs, and using market research to stay ahead of competitors. Ensure brand guidelines and performance reports support better decision-making by senior leadership.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Prepare the annual marketing budget for ATM and ensure effective and efficient utilization of the marketing budget for the Division.
  • •Define macro-level marketing strategy and facilitate formulation of strategies for marketing and brand management activities for ATM.
  • •Monitor implementation of approved marketing plans with relevant units within Customer Experience and Marketing, and collaborate with Brand GM.
  • •Review opportunities to enhance and build stronger brand equity, and monitor brand performance across business units to ensure consistency with company and principle expectations.
  • •Review brand performance reports (KPIs), perform quality analyses for better sales and decision-making, and obtain market information via mystery shopping and research to track competitors.

Key Requirements

  • •Master’s Degree in Marketing.
  • •Minimum five to eight years of experience, with at least five years in a Senior Management role.
  • •Experience working with brand-conscious organizations, preferably in the luxury or automotive sector.
  • •Preferably a membership in leading marketing organizations such as the American Marketing Association or equivalent.
  • •Ability to define overall marketing strategy and marketing plans for Al Tayer Motors brands, ensuring synergy, consistency, and fulfillment of company objectives.
Experience:Luxury
Education:Master's in Marketing
Skills:Strategic planningBrand managementBudget managementData analysisStakeholder collaboration

Company Brief

Al Tayer Group
Privately held UAE conglomerate founded in 1979 operating across automotive, luxury & lifestyle retail, real estate and ventures. Al Tayer Group represents global brands, runs retail and e‑commerce operations, and has diversified investments across the Middle East.
Industry: Conglomerates & Holding Companies
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Bootstrapped
Headquarters: Dubai, United Arab Emirates
Founded: 1979
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