Director, Growth Marketing

Nourish
New York
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 7-9 yearsSkills: ["Analytical problem solving","Data-driven","Root-cause diagnosis","People leadership","Cross-functional communication"]

Own Nourish’s D2C growth marketing function end-to-end, leading strategy, execution, team, and the operating model. Drive D2C targets and week-to-week media buying tactics, with full ownership of a 9-figure media budget. Lead and grow a Growth Marketing team, build scalable systems and processes, and partner cross-functionally with Creative, Product, Strategic Finance, and Corporate Strategy to accelerate patient acquisition.

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Nourish
Nourish
4 days ago

Director, Growth Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Own Nourish’s D2C growth marketing function end-to-end, leading strategy, execution, team, and the operating model. Drive D2C targets and week-to-week media buying tactics, with full ownership of a 9-figure media budget. Lead and grow a Growth Marketing team, build scalable systems and processes, and partner cross-functionally with Creative, Product, Strategic Finance, and Corporate Strategy to accelerate patient acquisition.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Set and drive Growth Marketing strategy, including D2C target-setting and mix allocation.
  • •Own D2C performance by setting and achieving growth targets and leading day-to-day and week-to-week media buying tactics.
  • •Lead and grow the Growth Marketing team, including team development, org design, resourcing, hiring, and coaching.
  • •Build and evolve the growth marketing operating model, systems, and processes to support scalable signup growth.
  • •Partner cross-functionally with leaders across Creative, Product, Strategic Finance, Corporate Strategy, and more to drive patient acquisition.

Key Requirements

  • •7–9 years of experience in growth or performance marketing with hands-on ownership of digital and offline channels.
  • •Managed meaningful paid budgets (8 figures monthly or more) and scaled them 3x or more.
  • •First-principles thinker with strong instincts for impact; build growth strategy from scratch and prioritize ruthlessly.
  • •Extremely strong analytical problem-solving skills; data-driven with root-cause diagnosis and fast insight-to-action.
  • •Talented people leader with a track record of building and managing high-performing teams and strong coaching ability.
Experience:7-9 yearsPerformance marketingGrowth marketingD2CMedia buying
Skills:Analytical problem solvingData-drivenRoot-cause diagnosisPeople leadershipCross-functional communication
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Nourish
Nourish provides a benefits platform that helps employers deliver personalized total rewards, including wellbeing, financial, and family benefits via a digital marketplace and concierge support to improve employee health, retention, and engagement.
Industry: HR Tech
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