TikTok Shop - Scale Creator Growth & Strategy Manager

TikTok
Los Angeles
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentEducation: bachelorsSkills: ["Communication","Interpersonal skills","Relationship-building","Attention to detail","Creative problem-solving"]

Drive creator-led growth for TikTok Shop merchants in the US by partnering with category managers and top merchants to design content programs and activate aligned creators. Own creator marketing strategy, recruitment, onboarding, and briefing materials, then manage creator sampling end-to-end and optimize availability, speed, and conversion. Use performance data to build content mix best-practices and stay ahead of category trends and live-shopping tactics.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Scale Creator Growth & Strategy Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive creator-led growth for TikTok Shop merchants in the US by partnering with category managers and top merchants to design content programs and activate aligned creators. Own creator marketing strategy, recruitment, onboarding, and briefing materials, then manage creator sampling end-to-end and optimize availability, speed, and conversion. Use performance data to build content mix best-practices and stay ahead of category trends and live-shopping tactics.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development

Key Responsibilities

  • •Partner with category managers and top merchants to understand content and commercial strategy, design tailored content programs, and identify/activate creators to drive merchant results.
  • •Develop and execute a comprehensive creator marketing strategy aligned with merchants’ reach, engagement, and conversion goals.
  • •Recruit creators aligned with merchants’ values, target audience, and product offerings, and develop creator briefing templates and materials to accelerate production.
  • •Manage creator sampling end-to-end and measure/optimize availability, speed, and conversion.
  • •Monitor and analyze creator-generated content and performance data to build best-practice models for content mix, scale, and optimization; track product and industry trends within relevant categories.

Key Requirements

  • •Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
  • •Experience in influencer/creator marketing, digital marketing, or category management in e-commerce.
  • •Strong attention to detail with an analytical mindset and creative problem-solving skills.
  • •Ability to thrive in a fast-paced, ambiguous environment with a growth mindset.
  • •Experience partnering with brands or commerce platforms to execute, optimize, or scale influencer and affiliate programs.
Experience:E-commerceInfluencer marketingCreator marketingAffiliate marketing
Education:Bachelor's
Skills:CommunicationInterpersonal skillsRelationship-buildingAttention to detailCreative problem-solving
Tech Stack:ExcelTableauAlteryxSQLPython

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn