APAC Marketing Director

Wise
Singapore
Workplace: HybridFull timeSGD 20,000 - 28,330 monthlyFunction: Marketing & GrowthSkills: ["Leadership","Stakeholder management","Bias to action","Data-driven decision-making","Mentorship"]

Lead Wise’s APAC regional marketing strategy across Japan, Singapore, China, the Philippines, Malaysia, India, and Australia. Own end-to-end localization, full-funnel marketing plans, and budget allocation, while hiring and managing Regional Marketing Leads. Partner closely with central media, creative, PR, growth, and Product teams to align messaging with roadmaps and drive measurable growth, retention, and brand performance.

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Wise
Wise
1 day ago

APAC Marketing Director

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead Wise’s APAC regional marketing strategy across Japan, Singapore, China, the Philippines, Malaysia, India, and Australia. Own end-to-end localization, full-funnel marketing plans, and budget allocation, while hiring and managing Regional Marketing Leads. Partner closely with central media, creative, PR, growth, and Product teams to align messaging with roadmaps and drive measurable growth, retention, and brand performance.
Location: Singapore
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and oversee Wise’s APAC regional marketing strategy, ensuring local relevance and alignment with global goals.
  • •Hire, manage, and support Regional Marketing Leads to execute local plans and drive regional growth.
  • •Build a learning agenda and measurement frameworks to activate new channels, tests, and initiatives across markets.
  • •Create full-funnel marketing plans per market, including audience/segment identification, messaging, and KPI diagnosis.
  • •Own and optimize regional marketing budgets, collaborate with central teams and Product, and report performance to senior leadership.

Pay and Benefits

Salary: SGD 20,000 - 28,330 monthly

Key Requirements

  • •Extensive experience in growth/marketing leadership roles, including leading regional teams.
  • •Strong ability to set regional/local marketing strategy and own execution, ideally in fintech or tech.
  • •Proven people leadership: hire, manage, and align cross-functional stakeholders.
  • •Deep expertise in performance marketing, brand marketing, and local market dynamics.
  • •A data-driven mindset to analyze performance and translate insights into actionable plans.
Experience:FintechTech
Skills:LeadershipStakeholder managementBias to actionData-driven decision-makingMentorship
Languages:English

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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