Marketing Analytics Manager (6-month fixed-term contract)

Informa
United Kingdom
Workplace: HybridContractFunction: Marketing & GrowthSkills: ["Problem solving","Strategic thinking","Communication","Presentation skills","Self-development"]

Lead marketing analytics to help the marketing team make strategic, data-first decisions. Design and optimize reporting dashboards, produce stakeholder reports and presentations, and support A/B testing to improve conversion rates and engagement. Drive campaign and channel tracking, benchmarking, and customer segmentation insights, and collaborate with Technology to define requirements and maintain data quality. Also develop in-house training for campaign analysis and reporting.

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FursaFursa
Informa
Informa
1 day ago

Marketing Analytics Manager (6-month fixed-term contract)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Lead marketing analytics to help the marketing team make strategic, data-first decisions. Design and optimize reporting dashboards, produce stakeholder reports and presentations, and support A/B testing to improve conversion rates and engagement. Drive campaign and channel tracking, benchmarking, and customer segmentation insights, and collaborate with Technology to define requirements and maintain data quality. Also develop in-house training for campaign analysis and reporting.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Contract · 6 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and optimize marketing reporting and dashboards so marketers can make evidence-based decisions.
  • •Create regular stakeholder reports and presentations on marketing performance and recommendations.
  • •Support A/B testing initiatives to enhance conversion rates and customer engagement.
  • •Perform analysis to drive marketing performance, including campaign/channel tracking, benchmarking and goal setting, and customer behaviour segmentation.
  • •Source, integrate, and maintain accurate reporting data while collaborating with Technology and other analytics teams; develop in-house training for campaign analysis and reporting.

Pay and Benefits

Perks:Annual LeaveHealth InsurancePensionLife Assurance

Key Requirements

  • •Advanced Excel skills with high numeracy.
  • •Experience with data manipulation, data visualisation, and report creation (ideally in Power BI).
  • •Advanced knowledge of Google Analytics and experience using SQL.
  • •Experience working with marketing, customer, and sales data, including A/B testing and statistical modelling techniques.
  • •Strong commercial focus with evidence-based decision-making, plus excellent communication and presentation skills.
Skills:Problem solvingStrategic thinkingCommunicationPresentation skillsSelf-development
Languages:English (UK)
Tech Stack:ExcelPower BIGoogle AnalyticsSQLA/B testingAlteryxPythonRBigQueryMarketing CloudSprinklrContentsquareGoogle Tag Manager

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn