Assistant Manager, Retention Marketing Beyond Yoga

Levi Strauss
United States
Workplace: HybridFull timeUSD 80,000 - 116,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Data-driven decision making","Testing strategy","Prioritization","Cross-functional collaboration","Insight-to-action execution"]

Own and evolve Beyond Yoga’s RCS/SMS retention and lifecycle marketing program, managing day-to-day channel strategy, campaign planning, testing, optimization, and performance. Build and deploy SMS and automated lifecycle journeys in Klaviyo, grow subscriber audiences, and monitor deliverability, consent compliance, and subscriber health. Partner across marketing, creative, ecommerce, merchandising, and customer experience while using GA4, Looker Studio, Shopify analytics, and Excel to turn insights into improved engagement, retention, and revenue.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Levi Strauss
Levi Strauss
3 days ago

Assistant Manager, Retention Marketing Beyond Yoga

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own and evolve Beyond Yoga’s RCS/SMS retention and lifecycle marketing program, managing day-to-day channel strategy, campaign planning, testing, optimization, and performance. Build and deploy SMS and automated lifecycle journeys in Klaviyo, grow subscriber audiences, and monitor deliverability, consent compliance, and subscriber health. Partner across marketing, creative, ecommerce, merchandising, and customer experience while using GA4, Looker Studio, Shopify analytics, and Excel to turn insights into improved engagement, retention, and revenue.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Oversee daily management and growth of Beyond Yoga’s RCS/SMS retention program, including channel strategy, campaign planning, execution, testing, optimization, and performance.
  • •Build, QA, schedule, and deploy SMS campaigns and automated lifecycle journeys in Klaviyo with accurate execution of priorities.
  • •Improve subscriber growth via acquisition plans (website forms, pop-ups, preference centers, lead capture experiences, and promotional campaigns).
  • •Develop testing roadmaps across segmentation, personalization, messaging, timing, offers, and customer journeys; monitor subscriber health, deliverability, and consent compliance.
  • •Produce recurring reporting and analyze performance using GA4, Looker Studio, Klaviyo, Shopify analytics, and Excel to share insights and drive partner action.

Pay and Benefits

Salary: USD 80,000 - 116,000 annually
Perks:Health Insurance401kPaid Leave

Key Requirements

  • •Bachelor’s degree or equivalent relevant work experience.
  • •4+ years of experience in retention, lifecycle, CRM, email, SMS, mobile, ecommerce marketing, or related digital marketing roles.
  • •Experience building or managing an SMS, mobile, lifecycle, CRM, or retention marketing program.
  • •Experience using Klaviyo (or similar email/SMS marketing platforms) and lifecycle/retention practices including segmentation, personalization, and customer journeys.
  • •Hands-on experience with GA4, Looker Studio/Klaviyo reporting, Shopify analytics, and Excel/Google Sheets; ability to QA, test, deploy, analyze, and optimize campaigns.
Experience:Ecommerce
Skills:Data-driven decision makingTesting strategyPrioritizationCross-functional collaborationInsight-to-action execution
Tech Stack:KlaviyoRCSSMSGA4Looker StudioShopifyExcelGoogle SheetsYotpoAsanaAI

Company Brief

Levi Strauss
Designs, markets, and sells denim and casual apparel under the Levi's, Dockers, and related brands. The company operates globally through wholesale, retail, and direct-to-consumer channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 5M to 10M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1853
WebsiteLinkedIn