Software & Solutions Growth Marketing Manager, Graphics Solutions Business

HP
Barcelona
Full timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Strategic planning","Analytical thinking","Interpersonal skills","Cross-functional collaboration","Agency management"]

Own growth marketing strategy for HP’s Graphics Solutions Business, turning business objectives into audience, channel, and metric-driven plans. Lead demand generation and product-led growth motions for PSP software and solutions, shaping the full growth funnel from awareness through activation, retention, expansion, and referral. Partner with Sales, Product, Analytics, CRM/marketing ops, regional marketing, content/creative, and external agencies, using data experimentation and measurement frameworks tied to pipeline, adoption, and subscription revenue.

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FursaFursa
HP
HP
1 day ago

Software & Solutions Growth Marketing Manager, Graphics Solutions Business

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Job Summary

Own growth marketing strategy for HP’s Graphics Solutions Business, turning business objectives into audience, channel, and metric-driven plans. Lead demand generation and product-led growth motions for PSP software and solutions, shaping the full growth funnel from awareness through activation, retention, expansion, and referral. Partner with Sales, Product, Analytics, CRM/marketing ops, regional marketing, content/creative, and external agencies, using data experimentation and measurement frameworks tied to pipeline, adoption, and subscription revenue.
Location: Barcelona
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate GSB business objectives into growth marketing strategies with defined audiences, channels, motions, and metrics.
  • •Own growth marketing strategy for the PSP software and solutions portfolio, tied to pipeline, adoption, subscription revenue, retention, and expansion.
  • •Drive lead generation and sales-led demand creation for high-touch commercial motions, improving lead quality, conversion, pipeline progression, and revenue impact.
  • •Shape product-led growth motions focused on self-service adoption, activation, product engagement, and conversion in partnership with Product, Analytics, and regional teams.
  • •Design and optimize the full growth funnel using data experimentation, and build integrated campaign strategies across content, paid/organic, webinars, events, partner communities, and sales activation.

Key Requirements

  • •Bachelor’s degree in business administration, marketing, or related field (preferred).
  • •7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing.
  • •Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions.
  • •Experience with product-led growth, trial/freemium conversion, or usage-based growth (preferred).
  • •Demonstrated ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization.
Experience:7+ yearsB2B SaaSSoftwareTechnologySolutions marketing
Education:Bachelor's in business administration, marketing, or a related field
Skills:Strategic planningAnalytical thinkingInterpersonal skillsCross-functional collaborationAgency management
Tech Stack:PrintOSSite FlowBrand CenterNio AIProduction HubCRMABM

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn