Industry Marketing Manager, Industrials & Manufacturing

Commerce Tools
Boston
Workplace: HybridFull timeUSD 102,000 - 128,000 annuallyFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Analytical mindset","Independent work","Cross-functional collaboration","Strategic thinking"]

Own demand generation for the Industrials & Manufacturing vertical by becoming an industry expert, identifying target sub-industries and buyer personas, and mapping the ecosystem of publications, communities, events, and influencers. Build and execute multi-channel campaigns across digital advertising, email nurture, content syndication, ABM, and industry events, tightly partnering with Product Marketing, sales, and BDRs. Manage budgets end-to-end and continuously test, measure, and optimize to drive pipeline contribution.

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FursaFursa
Commerce Tools
Commerce Tools
1 month ago

Industry Marketing Manager, Industrials & Manufacturing

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Last checked: 3 hours agoStatus: Live

Job Summary

Own demand generation for the Industrials & Manufacturing vertical by becoming an industry expert, identifying target sub-industries and buyer personas, and mapping the ecosystem of publications, communities, events, and influencers. Build and execute multi-channel campaigns across digital advertising, email nurture, content syndication, ABM, and industry events, tightly partnering with Product Marketing, sales, and BDRs. Manage budgets end-to-end and continuously test, measure, and optimize to drive pipeline contribution.
Location: Boston
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and maintain expertise in the industrial manufacturing commerce landscape, including buyer personas, industry trends, and prioritized sub-industries.
  • •Map the industry information ecosystem (publications, communities, events, analysts, and influencers) used by industrial manufacturing buyers.
  • •Own and execute the demand generation plan for the vertical, partnering with Product Marketing to activate positioning and messaging across channels.
  • •Define target account segments and run multi-channel campaigns across digital advertising, email nurture, content syndication, ABM plays, and industry events.
  • •Own pipeline targets, manage budgets and programs end-to-end, and continuously test, measure, and optimize campaign performance.

Pay and Benefits

Salary: USD 102,000 - 128,000 annually
Perks:Health InsuranceLearning BudgetParental LeaveEquity Participation

Key Requirements

  • •8-10 years of B2B demand generation experience with exposure to industrial manufacturing, heavy equipment, distribution, or adjacent industries.
  • •Proven ability to build and execute campaigns that drive measurable pipeline and revenue influence.
  • •Experience across the demand generation toolkit, including digital advertising, ABM, content syndication, email nurture, events, and partnering with BDRs.
  • •Strong analytical mindset using a CRM and marketing automation platform, with data-driven decision-making.
  • •Comfort quickly learning a new industry and independently managing multiple programs to drive results.
Experience:8-10 yearsB2B demand generationIndustrial manufacturingHeavy equipmentDistribution
Skills:Analytical mindsetIndependent workCross-functional collaborationStrategic thinking
Tech Stack:CRMMarketing automation

Company Brief

Commerce Tools
Provides a frontend-as-a-service platform for headless commerce, enabling teams to build, deploy, and manage composable storefronts. Integrates with commercetools and other backend services to deliver omnichannel customer experiences.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Berlin, Germany
WebsiteLinkedIn