Audience Editor, NYT Wirecutter

The New York Times
New York
Workplace: RemoteFull timeUSD 88,740 - 88,740 annuallyFunction: Content & Editorial (Writing/Editing)Skills: ["Editorial judgment","Line-editing","Analytical thinking","Collaboration","Project management"]

Lead programming and personalization for ecommerce initiatives with a focus on the Wirecutter Store. Serve as editorial voice for Store-related messaging across channels, shaping language and frameworks, building a unified promo calendar, and creating style guidance for CTAs, subject lines, and promotions. Partner with marketing, product, and data to support PDP editorial quality, design reader journeys, and run tests and experiments to improve engagement while maintaining Wirecutter’s standards.

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FursaFursa
The New York Times
The New York Times
1 month ago

Audience Editor, NYT Wirecutter

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Job Summary

Lead programming and personalization for ecommerce initiatives with a focus on the Wirecutter Store. Serve as editorial voice for Store-related messaging across channels, shaping language and frameworks, building a unified promo calendar, and creating style guidance for CTAs, subject lines, and promotions. Partner with marketing, product, and data to support PDP editorial quality, design reader journeys, and run tests and experiments to improve engagement while maintaining Wirecutter’s standards.
Location: New York
Workplace: Remote
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Drive the voice and editorial quality of Wirecutter Store-related messaging across newsletters, lifecycle flows, push, SMS, on-site promos, and Store entry points.
  • •Support editorial quality of product detail pages (PDPs) on the Wirecutter Store.
  • •Create messaging frameworks for major Store moments and maintain a Store messaging style guide, including CTA, subject line, and promotional framing guidelines.
  • •Partner with marketing, product, and data to align lifecycle messaging, lifecycle flows, and reader journeys with ecommerce initiatives.
  • •Continuously test and optimize Store-related messaging (subject lines, CTAs, timing, sequencing) and maintain a unified Store messaging and promo calendar.

Pay and Benefits

Salary: USD 88,740 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kPaid LeavePaid SickPaid ParentalLearning Budget

Key Requirements

  • •5+ years in a newsroom, audience, or editorial marketing role with substantial experience writing, editing, or programming for digital audiences.
  • •Experience with email newsletters, lifecycle or CRM programs, or other audience-led messaging channels; familiarity with ecommerce or product-focused journalism.
  • •Excellent editorial judgment and line-editing skills to translate rigorous reporting into clear, compelling, trustworthy copy.
  • •Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions and iterate on subject lines, CTAs, timing, and personalization.
  • •Comfort working cross-functionally with product, marketing, commerce, data, and creative partners to advocate for reader-first, journalism-informed decisions.
Experience:EcommerceCRMEmail newslettersDigital audiences
Skills:Editorial judgmentLine-editingAnalytical thinkingCollaborationProject management
Languages:English

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn