Marketing Manager

Sony Music
Ho Chi Minh City
Workplace: OnsiteContractFunction: Marketing & GrowthSkills: ["Communication","Relationship-building","Leadership","Creativity","Strategic thinking"]

Lead end-to-end marketing for Sony Music Vietnam’s roster of domestic artists. Drive campaign strategies, define audiences and channels, manage creative and assets, and optimize performance through data-driven insights. Build scalable local marketing tools, grow artist brands, and collaborate with DSPs to maximize streaming, sales and fan engagement in a fast-paced digital environment.

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Sony Music
Sony Music
2 months ago

Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead end-to-end marketing for Sony Music Vietnam’s roster of domestic artists. Drive campaign strategies, define audiences and channels, manage creative and assets, and optimize performance through data-driven insights. Build scalable local marketing tools, grow artist brands, and collaborate with DSPs to maximize streaming, sales and fan engagement in a fast-paced digital environment.
Location: Ho Chi Minh City
Workplace: Onsite
Employment Type: Contract · 12 months
Job Function: Marketing & Growth

Key Responsibilities

  • •Drive end-to-end marketing strategy for assigned releases: positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.
  • •Lead the team with clear direction, planning, and accountability. Set campaign standards (brief quality, approvals, asset readiness, measurement approach) and keep the team aligned through structured check-ins and progress tracking.
  • •Develop creative and audience-centric marketing concepts tailored to each artist’s identity, local culture, and fan behaviours.
  • •Monitor and interpret platform performance signals to optimize in-flight and future campaigns, elevating campaign quality and output.
  • •Design audience growth plans that expand beyond core fans—balancing acquisition, engagement, retention, and conversion objectives for each release cycle.

Key Requirements

  • •Solid experience running multi-faceted and innovative marketing campaigns, with particular focus on content marketing, artist development and audience growth.
  • •Strong creative skills to craft compelling content and messaging that reflects the artist identity, and brand and engages their audience.
  • •The ability to thrive in a fast-paced and ever-changing digital environment. Being open to learning new technologies, industry trends, and adjusting strategies accordingly.
  • •Love and passion for music and supporting local talent.
  • •Strong understanding of digital marketing, social media, content, and streaming landscape.
Experience:MusicEntertainment
Skills:CommunicationRelationship-buildingLeadershipCreativityStrategic thinking
Languages:EnglishVietnamese

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
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