Global Product Marketing

Applied Materials
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Collaboration","Data analysis","Strategic planning"]

Develop and execute go-to-market strategies by analyzing market trends, customer data, and competitive landscapes. Conduct TAM/SAM/SOM assessments and ROI analysis, perform pricing studies, and incorporate third-party insights. Track KPIs across adoption, conversions, and revenue impact, while partnering with product, marketing, and sales teams. Create customer-ready marketing collateral, help develop personas, and map customer journeys to drive measurable outcomes.

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Applied Materials
Applied Materials
4 days ago

Global Product Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Develop and execute go-to-market strategies by analyzing market trends, customer data, and competitive landscapes. Conduct TAM/SAM/SOM assessments and ROI analysis, perform pricing studies, and incorporate third-party insights. Track KPIs across adoption, conversions, and revenue impact, while partnering with product, marketing, and sales teams. Create customer-ready marketing collateral, help develop personas, and map customer journeys to drive measurable outcomes.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Analyze market trends, customer data, and competitive landscape to inform GTM strategies.
  • •Perform TAM, SAM, SOM assessments and ROI analysis against existing technology.
  • •Recommend pricing plans based on basic pricing studies.
  • •Collaborate with product, marketing, and sales teams to align GTM efforts.
  • •Monitor KPIs and create marketing collateral, personas, and journey mapping materials for customers.
Travel: Low travel

Pay and Benefits

Perks:Travel AllowanceEmployee Assistance

Key Requirements

  • •Analyze market trends, customer data, and competitive landscape to inform GTM strategies.
  • •Perform TAM, SAM, SOM assessments and ROI analysis vs existing technology.
  • •Conduct basic pricing studies and recommend pricing plans.
  • •Study third-party reports and incorporate findings into GTM strategy.
  • •Create KPIs (adoption rates, conversion metrics, and revenue impact) and generate marketing collateral for customers.
Skills:CollaborationData analysisStrategic planning

Company Brief

Applied Materials
Provides semiconductor manufacturing equipment, services, and software used to build advanced chips and display technologies. Its tools support materials engineering, deposition, etching, inspection, and process control for major electronics manufacturers worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Santa Clara, United States
Founded: 1967
Glassdoor
Glassdoor: 3.9
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