Director, Digital Marketing

Crocs Inc.
United States
Workplace: HybridFull timeUSD 176,000 - 186,000Function: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Coaching","Development","Accountability","Continuous learning","Relationship-building","Influencing","Analytical mindset","Data-driven decision making","Experimentation","Growth mindset"]

Lead HEYDUDE’s digital consumer acquisition strategy to drive traffic, customer acquisition, and revenue growth for the Direct-to-Consumer business. Own planning, budgeting, and performance across SEM, SEO, paid social, display retargeting/prospecting, and affiliate marketing. Build and coach a high-performing Digital Acquisition team, use analytics and KPIs/dashboards to optimize investments, and partner across Marketing, eCommerce, Merchandising, and Creative to improve the customer journey.

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FursaFursa
Crocs Inc.
Crocs Inc.
1 day ago

Director, Digital Marketing

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Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 1 week ago

Job Summary

Lead HEYDUDE’s digital consumer acquisition strategy to drive traffic, customer acquisition, and revenue growth for the Direct-to-Consumer business. Own planning, budgeting, and performance across SEM, SEO, paid social, display retargeting/prospecting, and affiliate marketing. Build and coach a high-performing Digital Acquisition team, use analytics and KPIs/dashboards to optimize investments, and partner across Marketing, eCommerce, Merchandising, and Creative to improve the customer journey.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead strategy, planning, and budget allocation across performance marketing channels (SEM, SEO, paid social, display retargeting/prospecting, affiliate marketing).
  • •Develop acquisition strategies to increase traffic, conversions, revenue, and marketing efficiency.
  • •Establish and develop the Digital Acquisition organization and lead a best-in-class team.
  • •Use advanced marketing analytics and dashboards to track KPIs and optimize investments for short- and long-term performance.
  • •Drive personalization, testing, and experimentation to improve the customer journey and increase conversion, partnering cross-functionally to align with launches and campaigns.

Pay and Benefits

Salary: USD 176,000 - 186,000
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor's degree in Business, Marketing, or a related field, or equivalent education and experience.
  • •7+ years of experience in digital acquisition or performance marketing in a B2C environment.
  • •Experience leading, developing, and growing Digital Marketing teams.
  • •Demonstrated success achieving aggressive growth and customer acquisition goals.
  • •Strong analytical mindset using data to inform investment and optimization decisions.
Experience:7+ yearsB2C
Education:Bachelor's in Business, Marketing, or related field
Skills:CoachingDevelopmentAccountabilityContinuous learningRelationship-buildingInfluencingAnalytical mindsetData-driven decision makingExperimentationGrowth mindset

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Croslite™ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn