TikTok Shop by Tokopedia - SMB Strategy Specialist - Indonesia

TikTok
Jakarta
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 3+ yearsSkills: ["Detail-oriented","Responsible","Results-driven","Self-motivation","Learning agility"]

Own end-to-end acquisition strategy planning and execution for key SMB industries in Indonesia, translating TikTok Shop and Tokopedia platform characteristics and local market trends into differentiated operating strategies. Build data-driven operating frameworks, define industry development stages, and run an industry-level OKR system to track scale, penetration, merchant structure, and supply health. Partner cross-functionally across assortment, integrated marketing, and product/platform capabilities to drive closed-loop industry incubation and continuous improvements.

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FursaFursa
TikTok
TikTok
11 hours ago

TikTok Shop by Tokopedia - SMB Strategy Specialist - Indonesia

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Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end acquisition strategy planning and execution for key SMB industries in Indonesia, translating TikTok Shop and Tokopedia platform characteristics and local market trends into differentiated operating strategies. Build data-driven operating frameworks, define industry development stages, and run an industry-level OKR system to track scale, penetration, merchant structure, and supply health. Partner cross-functionally across assortment, integrated marketing, and product/platform capabilities to drive closed-loop industry incubation and continuous improvements.
Location: Jakarta
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Mid level

Key Responsibilities

  • •Take ownership of end-to-end acquisition strategy planning and execution for key industries in Indonesia, defining development stages and scalable acquisition goals.
  • •Develop differentiated industry operating and seller management strategies and build replicable industry playbooks based on platform characteristics and local competitive trends.
  • •Create a data-driven, end-to-end operating framework to address merchant pain points and improve industry operating efficiency across seller lifecycle stages.
  • •Build and monitor an industry-level OKR system (e.g., industry scale, penetration, merchant structure, supply health) and adjust direction based on data insights.
  • •Collaborate with cross-functional teams (assortment, integrated marketing, product to land platform capabilities/resources) to establish a closed-loop industry incubation mechanism.

Key Requirements

  • •3+ years of experience in e-Commerce or internet operations/strategy/business analytics, including industry planning, category operations, or ecosystem incubation.
  • •Detail-oriented, responsible, results-driven, with strong self-motivation and learning agility to iterate quickly in ambiguous environments.
  • •Fluent in English (written and spoken) to operate effectively in an international business environment.
  • •Experience serving mid/long-tail or larger-scale merchants with deep understanding of merchant business models and growth journeys in at least one e-commerce category.
  • •Proficiency in Excel and SQL; ability to model or analyze large-scale data and translate insights into concrete strategies and projects.
Experience:3+ yearsE-commerceInternet operationsBusiness analytics
Skills:Detail-orientedResponsibleResults-drivenSelf-motivationLearning agility
Languages:English
Tech Stack:ExcelSQLAI agent

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn