Growth Lead - Argentina

Binance
Buenos Aires
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Execution-oriented","Independent","Coordination","Strategic thinking","Experimentation"]

Own the end-to-end development and execution of regional and local product growth campaigns, partnering with internal teams and global marketing to localize messaging. Drive user growth through paid acquisition, retargeting, and product optimization across web and native app channels, while managing marketing partner relationships and experimenting with new channels and creatives. Use data analysis and user feedback to monitor performance, iterate quickly, and help shape the brand in Argentina.

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FursaFursa
Binance
Binance
2 months ago

Growth Lead - Argentina

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Source: Company careers pageValidated by: Fursa AI
Last checked: 1 hour agoStatus: Live

Job Summary

Own the end-to-end development and execution of regional and local product growth campaigns, partnering with internal teams and global marketing to localize messaging. Drive user growth through paid acquisition, retargeting, and product optimization across web and native app channels, while managing marketing partner relationships and experimenting with new channels and creatives. Use data analysis and user feedback to monitor performance, iterate quickly, and help shape the brand in Argentina.
Location: Buenos Aires
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Manage development and execution of regional and local product campaigns with internal stakeholders.
  • •Localize relevant campaigns with global marketing to support user growth.
  • •Grow strategic marketing partner relationships and oversee channel experimentation, audience messaging, and spend accountability.
  • •Map the user journey and improve funnel conversion through product ask, user education, and operation campaigns.
  • •Plan and execute paid acquisition/retargeting and run web and native-app growth optimizations, using data and feedback to iterate.

Key Requirements

  • •Minimum 5 years of relevant marketing experience, preferably in a fast-paced industry.
  • •Fluency in Spanish and English is required.
  • •Strong interest and knowledge in crypto/blockchain/technology.
  • •Execution-oriented mindset with the drive and scrappiness to get it done.
  • •Ability to work independently; coordination and strategic marketing mindset are essential.
Experience:5+ yearsCryptocurrencyBlockchainWeb3
Education:
Skills:Execution-orientedIndependentCoordinationStrategic thinkingExperimentation
Languages:SpanishEnglish

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn