Product Marketing Manager, AI

Freshworks
San Mateo
Workplace: HybridFull timeUSD 161,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Cross-functional collaboration","Storytelling","Customer empathy","Experimentation","Communication"]

Own positioning, messaging, and go-to-market strategy for AI capabilities across the Freshservice platform. Partner with Product Management and Engineering to translate the roadmap into differentiated customer value, narratives, and field-ready launches. Lead cross-functional GTM with Sales, Customer Success, Enablement, Demand Generation, and PR, using customer/prospect conversations and competitive insights to measure launch success and continuously improve.

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FursaFursa
Freshworks
Freshworks
1 week ago

Product Marketing Manager, AI

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own positioning, messaging, and go-to-market strategy for AI capabilities across the Freshservice platform. Partner with Product Management and Engineering to translate the roadmap into differentiated customer value, narratives, and field-ready launches. Lead cross-functional GTM with Sales, Customer Success, Enablement, Demand Generation, and PR, using customer/prospect conversations and competitive insights to measure launch success and continuously improve.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own positioning, messaging, and GTM strategy for AI capabilities across the Freshservice platform.
  • •Partner with Product Management and Engineering throughout the product lifecycle to understand the roadmap and influence customer value and direction.
  • •Build differentiated narratives, competitive insights, demos, battlecards, FAQs, and sales plays for the field.
  • •Lead cross-functional launches across Product, Sales, Customer Success, Enablement, Demand Generation, PR, and other marketing teams.
  • •Talk with customers and prospects to understand workflows and pain points, then measure and improve launch success using adoption data and feedback.

Pay and Benefits

Salary: USD 161,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionDisability InsuranceLife InsurancePaid LeaveFlexible SpendingCommuter BenefitsWellness StipendAdoption LeaveParental Leave

Key Requirements

  • •5+ years of product marketing experience, ideally in B2B SaaS or enterprise software.
  • •Experience owning positioning, messaging, and GTM strategy for complex or technical products.
  • •Experience bringing AI, machine learning, GenAI, Copilot, agentic AI, automation, or other intelligent capabilities to market.
  • •Strong ability to translate technical capabilities into clear, differentiated customer and business value.
  • •Demonstrated experience partnering closely with Product Management and Engineering and leading cross-functional launches.
Experience:5+ yearsB2B SaaSEnterprise softwareAIMachine learningGenAI
Skills:Cross-functional collaborationStorytellingCustomer empathyExperimentationCommunication
Languages:English
Tech Stack:AIMachine learningGenAICopilotAgentic AIAutomationWebPresentationsVideosWebinars

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor