Programmatic Strategist (Remote US)

Directive
Irvine, Columbus, Raleigh, Orlando, Charleston
Workplace: RemoteFull timeFunction: Communications, PR & CommunityExperience: 3+ yearsSkills: ["Cross-collaboration","Communication","Interpersonal skills","Analytical thinking","Attention to detail","Results orientation","Multi-project management"]

Own day-to-day programmatic client work, building and optimizing campaigns across display, native, video, and audio channels. Develop media strategies aligned to client goals, integrate first- and third-party data for targeting and segmentation, and set up campaigns in DSPs like DV360 and The Trade Desk. Continuously monitor performance, troubleshoot delivery issues, and produce reporting that drives actionable recommendations and client outcomes in SaaS and B2B markets.

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FursaFursa
Directive
Directive
2 days ago

Programmatic Strategist (Remote US)

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Last checked: 16 hours agoStatus: Live

Job Summary

Own day-to-day programmatic client work, building and optimizing campaigns across display, native, video, and audio channels. Develop media strategies aligned to client goals, integrate first- and third-party data for targeting and segmentation, and set up campaigns in DSPs like DV360 and The Trade Desk. Continuously monitor performance, troubleshoot delivery issues, and produce reporting that drives actionable recommendations and client outcomes in SaaS and B2B markets.
Location: Irvine, Columbus, Raleigh, Orlando, Charleston
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Collaborate with internal teams to develop comprehensive media strategies aligned to client objectives.
  • •Build and implement programmatic campaigns across DSPs, then continuously optimize for performance and pacing goals.
  • •Leverage first-party and third-party data for audience targeting and segmentation to improve delivery and results.
  • •Generate and analyze performance reports, providing actionable insights and strategic recommendations to clients.
  • •Troubleshoot campaign performance and delivery issues while serving as the primary client point of contact.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability Insurance401kPaid LeavePaid Parental

Key Requirements

  • •3+ years of experience in programmatic roles at publishers, advertising agencies, or ad tech companies, with bonus B2B experience.
  • •Hands-on expertise in media buying, including building and optimizing campaigns in DSPs (preferably DV360 and The Trade Desk).
  • •Proven programmatic media planning, buying, and measurement framework experience to evaluate campaign success.
  • •Strong understanding of how programmatic and other paid/organic channels work together to meet holistic KPIs.
  • •Experience driving programmatic growth for B2B/SaaS clients with budgets over $50k/month.
Experience:3+ yearsB2BSaaSAd tech
Skills:Cross-collaborationCommunicationInterpersonal skillsAnalytical thinkingAttention to detailResults orientationMulti-project management
Tech Stack:DV360The Trade DeskDSPsDisplayNativeVideoAudioZoomSlackFirst-party dataThird-party dataAudience targetingSegmentationProgrammatic reporting

Company Brief

Directive
Directive is a B2B performance marketing agency specializing in SEO, PPC, content, paid media, and RevOps to drive predictable revenue for enterprise and SaaS clients.
Industry: Consulting
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: Irvine, United States
Founded: 2014
Glassdoor
Glassdoor: 2.7
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