Head of Brand Management, Europe
Prague
Workplace: HybridFull timeFunction: Administration & Executive AssistanceExperience: 8+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical mindset","Commercial acumen","Organizational skills","Accountability","Project management","Leadership","Prioritization","Teamwork"]Own brand strategy for multiple markets by translating consumer insights into regionally and locally relevant plans focused on equity and affordability. Set and manage brand health KPIs (including TOM and Closeness), drive improvements through data, and lead end-to-end campaign planning with a 360° view (brand, media, influencers, social, ATL/OOH). Manage budget and lead a small team while partnering cross-functionally to deliver topline and bottom-line results.
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