Machine Learning Engineer (User Growth & Intelligent Marketing) - Global E-Commerce

ByteDance
Singapore
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 3+ yearsEducation: bachelorsSkills: ["Learning ability","Curiosity","Communication","Teamwork"]

Build and optimize machine learning and big data algorithms for global e-commerce user growth and intelligent marketing. Work on user value modeling, personalized messaging, recommendations, and intelligent marketing using uplift and operations research methods. Develop data and value systems across the user lifecycle, improve recommendation recall/sorting for new users, and implement product solutions like personalized push notifications/emails to drive DAU, penetration, and GMV.

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FursaFursa
ByteDance
ByteDance
1 month ago

Machine Learning Engineer (User Growth & Intelligent Marketing) - Global E-Commerce

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 30 days agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Build and optimize machine learning and big data algorithms for global e-commerce user growth and intelligent marketing. Work on user value modeling, personalized messaging, recommendations, and intelligent marketing using uplift and operations research methods. Develop data and value systems across the user lifecycle, improve recommendation recall/sorting for new users, and implement product solutions like personalized push notifications/emails to drive DAU, penetration, and GMV.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Optimize global e-commerce growth and marketing algorithms, including user value modeling, personalized messaging, recommendations, and intelligent marketing.
  • •Establish a user lifecycle data and value system to address e-commerce platform user growth pain points and business challenges.
  • •Implement product and technical solutions for user growth engines such as personalized push notifications/emails and recommendation handling to increase DAU and penetration.
  • •Optimize recall/sorting for new-user recommendations to improve relevance of traffic-source handling and accuracy/diversity of recommendations.
  • •Optimize intelligent marketing algorithms using uplift models and operations research methods to improve marketing efficiency and drive e-commerce GMV growth.

Key Requirements

  • •Bachelor’s degree or higher in Computer Science, Computer Engineering, Mathematics, or a related technical discipline.
  • •Experience in C++ and Python, and at least one big data tool (e.g., Hive SQL, Spark, MapReduce).
  • •At least one deep learning framework (e.g., TensorFlow or PyTorch).
  • •Strong foundation in algorithms and data structures with excellent coding skills.
  • •At least 3 years of relevant experience in user growth or intelligent marketing.
Experience:3+ yearsE-commerceRecommendation systemsAdvertisingUser growthIntelligent marketing
Education:Bachelor's
Skills:Learning abilityCuriosityCommunicationTeamwork
Tech Stack:C++PythonHive SQLSparkMapReduceTensorFlowPyTorchUplift modelsOperations researchSequence modelingMulti-scenario modeling optimization

Company Brief

ByteDance
Develops consumer internet and content platforms, including TikTok and other apps for short-form video, news, and entertainment. It also builds advertising, commerce, and creator tools that connect audiences, brands, and publishers across global markets.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Beijing, China
Founded: 2012
WebsiteLinkedIn