Head of Field Marketing & Strategic Events - Workvivo

Zoom Video Communications
Dublin
Workplace: HybridFull timeEUR 88,700 - 155,200 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Cross-functional collaboration","Data-driven decision-making","Strategic planning","Stakeholder management"]

Build and lead a new global field marketing and strategic events function from scratch, owning a tiered ABM motion (1:1, 1:few, 1:many/ABX) that generates and accelerates pipeline. Own the global hero events program, scale regional field teams, and create field calendars and account plans. Partner with Sales Development and Revenue Operations on handoffs, attribution, and lead routing, and report performance and strategy to senior leadership.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Zoom Video Communications
Zoom Video Communications
5 days ago

Head of Field Marketing & Strategic Events - Workvivo

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Build and lead a new global field marketing and strategic events function from scratch, owning a tiered ABM motion (1:1, 1:few, 1:many/ABX) that generates and accelerates pipeline. Own the global hero events program, scale regional field teams, and create field calendars and account plans. Partner with Sales Development and Revenue Operations on handoffs, attribution, and lead routing, and report performance and strategy to senior leadership.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Define the global field marketing and strategic events strategy as a tiered ABM motion (1:1, 1:few, 1:many/ABX).
  • •Lead the global hero events program (e.g., Workvivo Engage) and own pipeline generation and acceleration across account tiers.
  • •Lead and scale regional field marketing teams globally, building regional field calendars and account plans with local marketers.
  • •Own the field and events budget, ensuring accountability for pipeline efficiency and pipeline contribution.
  • •Build coordinated handoff processes with Sales Development and Sales and partner with Revenue Operations on attribution and lead routing.

Pay and Benefits

Salary: EUR 88,700 - 155,200 annually

Key Requirements

  • •8+ years in field marketing, ABM, or integrated marketing, with 3+ years in a people leadership role.
  • •Proven track record building a field and ABM function from the ground up, ideally across multiple regions.
  • •Hands-on experience running a tiered ABM motion (1:1, 1:few, and 1:many/ABX).
  • •Track record driving pipeline efficiency (pipeline per dollar), not just event volume or attendance.
  • •Experience owning a budget and reporting pipeline contribution to senior leadership; comfortable partnering cross-functionally with Demand Generation and Sales Development.
Experience:8+ yearsSaaSB2B techABMField marketingB2BHR techEmployee experience
Skills:LeadershipCross-functional collaborationData-driven decision-makingStrategic planningStakeholder management

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn