WPP

1 month ago

Director, Digital A/V Measurement – WPP Data & Technology Solutions

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead the strategy, development, and adoption of digital A/V measurement across markets, clients, and platforms. Define cross-screen measurement standards, drive AI-powered forecasting and attention metrics, and collaborate with global teams to integrate measurement into omnichannel planning and attribution tools.

Location: London

Workplace: Hybrid

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Director level

Key Responsibilities

•Set and execute the global digital A/V measurement strategy and roadmap aligned with digital media trends and client needs.
•Define standards for cross-screen video measurement, CTV, digital audio, and programmatic A/V planning, and ensure alignment with omnichannel attribution tools.
•Lead and participate with internal teams (WPP Open, WPP Media MM&A, agency teams) to integrate A/V measurement frameworks into client solutions.
•Drive innovation through AI-powered forecasting, attention metrics, and cross-channel optimization of reach/frequency.
•Build scalable measurement capability across markets through training, playbooks, and centers of excellence, and establish global guidelines for measurement quality and brand safety.

Key Requirements

•Proven experience in digital media, AdTech, or marketing analytics with a focus on digital A/V measurement (online video, social video, CTV, or digital audio)

Experience:AdTechDigital mediaMeasurementMarketing analyticsDigital video

Skills:CommunicationLeadershipCollaborationProblem-solving

Languages:English

Tech Stack:Pixel implementationSDKsServer-to-server trackingA/V platform analyticsViewabilityPrivacyAI

Company Brief

WPP

Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.

Industry: Advertising Media Groups

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1971

Website LinkedIn

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WPP