Director, Consumer & Brand Insights

Crocs Inc.
United States
Workplace: HybridFull timeUSD 165,000 - 175,000Function: Executive & General ManagementExperience: 10+ yearsSkills: ["Strategic thinking","Executive communication","Influencing stakeholders","Storytelling","Operating in ambiguity"]

Lead the enterprise consumer and brand insights strategy across Crocs and HEYDUDE, acting as the voice of the consumer to shape senior-level priorities. Build and evolve a world-class insights function, define the insights agenda, translate consumer and market signals into actionable recommendations, and oversee research partners, methodologies, and AI-enabled research capabilities. Coach and develop cross-functional insights capability to drive growth, strengthen brand equity, and deliver measurable business impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Crocs Inc.
Crocs Inc.
1 month ago

Director, Consumer & Brand Insights

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead the enterprise consumer and brand insights strategy across Crocs and HEYDUDE, acting as the voice of the consumer to shape senior-level priorities. Build and evolve a world-class insights function, define the insights agenda, translate consumer and market signals into actionable recommendations, and oversee research partners, methodologies, and AI-enabled research capabilities. Coach and develop cross-functional insights capability to drive growth, strengthen brand equity, and deliver measurable business impact.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Set the vision and roadmap for enterprise consumer and brand insights to inform business strategy, growth priorities, and long-range planning
  • •Lead consumer-centric decision making by influencing senior leaders with insights grounded in consumer understanding and market dynamics
  • •Define and run the enterprise insights agenda, including brand tracking, segmentation, consumer behaviors and purchase drivers, competitive intelligence, and emerging trends
  • •Translate complex consumer and market signals into strategic recommendations that create measurable business outcomes
  • •Oversee research excellence by managing research partners, methodologies, and insights platforms; develop talent and cross-functional capability

Pay and Benefits

Salary: USD 165,000 - 175,000
Perks:Health InsuranceDentalVisionPaid Leave401kEmployee Assistance

Key Requirements

  • •10+ years of progressive experience in consumer insights, market research, strategy, analytics, or related disciplines
  • •Significant experience in consumer products, retail, footwear, apparel, or adjacent industries
  • •Demonstrated success influencing senior executives and shaping enterprise-level business decisions
  • •Experience developing and leading insights strategies that drive measurable business impact
  • •Experience leading agencies, external research partners, and cross-functional teams
Experience:10+ yearsConsumer insightsMarket researchRetailFootwearApparel
Skills:Strategic thinkingExecutive communicationInfluencing stakeholdersStorytellingOperating in ambiguity
Tech Stack:TableauPower BIAI-enabled insights platforms

Company Brief

Crocs Inc.
Designs, manufactures, and sells casual footwear and accessories known for its proprietary Crosliteâ„¢ material. Crocs offers a range of comfortable, lightweight shoes and related products globally through wholesale, retail, and e-commerce channels.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Broomfield, United States
Founded: 2002
WebsiteLinkedIn