Consumer Marketing Lead, Korea

OpenAI
Seoul
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Communication","Influence","Hands-on execution"]

Own integrated consumer marketing strategy for Korea, turning market insight and product momentum into sustained adoption and brand relevance. Lead full-funnel programs across brand, product, digital, social, creators, partnerships, and cultural moments to grow weekly active users, retention, and advocacy. Translate new product capabilities into locally resonant stories and coordinate with cross-functional teams and local partners to deliver culturally relevant work while representing Korean consumer perspective in regional decisions.

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FursaFursa
OpenAI
OpenAI
20 hours ago

Consumer Marketing Lead, Korea

āœ“ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Own integrated consumer marketing strategy for Korea, turning market insight and product momentum into sustained adoption and brand relevance. Lead full-funnel programs across brand, product, digital, social, creators, partnerships, and cultural moments to grow weekly active users, retention, and advocacy. Translate new product capabilities into locally resonant stories and coordinate with cross-functional teams and local partners to deliver culturally relevant work while representing Korean consumer perspective in regional decisions.
Location: Seoul
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • ā€¢Set and execute Korea consumer marketing strategy tied to priority audiences, local insight, and measurable business outcomes.
  • ā€¢Lead full-funnel programs to grow weekly active users, product adoption, retention, brand preference, and advocacy.
  • ā€¢Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.
  • ā€¢Lead local agencies, creators, platforms, and production partners to deliver culturally relevant work across paid, owned, and earned channels.
  • ā€¢Represent the voice of Korean consumers internally and coordinate with cross-functional teams to deliver coordinated Korea consumer agenda.

Key Requirements

  • ā€¢10+ years of marketing experience building consumer brands and driving product growth in Korea.
  • ā€¢Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
  • ā€¢Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
  • ā€¢Strong strategic judgment with a hands-on operating style in a fast-paced, rapidly evolving environment.
  • ā€¢Experience managing external work via a strong network of local agencies, creators, platforms, and production partners.
Experience:10+ yearsConsumer marketingBrand buildingProduct growth
Skills:Strategic thinkingCross-functional collaborationCommunicationInfluenceHands-on execution
Languages:KoreanEnglish

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALLĀ·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor