Category Marketing Manager, GTM

Whatnot
San Francisco, Los Angeles, Seattle, New York
Workplace: HybridFull timeUSD 126,000 - 165,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Problem-solving","Cross-functional collaboration","Project management","Data-driven decision making","High-impact execution"]

Drive hyper-growth for a priority sales category by owning buyer acquisition and designing marketing campaigns and events that generate demand. Plan and execute end-to-end on-platform events, product releases, and community moments across channels. Lead a portfolio of influencers (strategy, content ideation, execution, and reporting), partner with social/paid creative on tentpole campaigns, and continuously measure KPIs to iterate and improve results.

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FursaFursa
Whatnot
Whatnot
2 days ago

Category Marketing Manager, GTM

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Drive hyper-growth for a priority sales category by owning buyer acquisition and designing marketing campaigns and events that generate demand. Plan and execute end-to-end on-platform events, product releases, and community moments across channels. Lead a portfolio of influencers (strategy, content ideation, execution, and reporting), partner with social/paid creative on tentpole campaigns, and continuously measure KPIs to iterate and improve results.
Location: San Francisco, Los Angeles, Seattle, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own buyer acquisition for a priority category by devising campaigns and events that generate buzz and grow demand.
  • •Own end-to-end planning and execution of on-platform events, product releases, and community moments across multiple channels.
  • •Manage a portfolio of influencers, serving as the relationship DRI for content ideation, execution, and reporting.
  • •Partner with other marketers (social or paid creative) to develop plans supporting tentpole category campaigns and share ongoing category insights.
  • •Measure and iterate on the effectiveness of category marketing initiatives using KPIs.

Pay and Benefits

Salary: USD 126,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRemote WorkHome OfficeCell PhoneInternetRetirementPaid ParentalChildcare

Key Requirements

  • •4+ years of marketing experience in a fast-paced environment.
  • •Experience in a high-growth startup, marketplace, or creator-focused platform is a plus.
  • •Strong project management skills to lead complex, cross-functional initiatives across multiple channels.
  • •Data-driven approach with experience tracking KPIs and monitoring marketing program success.
  • •Comfort operating with limited guidance in a scrappy, fast-moving startup environment.
Experience:4+ yearsHigh-growth startupMarketplaceCreator-focused platform
Skills:Problem-solvingCross-functional collaborationProject managementData-driven decision makingHigh-impact execution
Tech Stack:SQLHexSigmaFigmaCreative Suite

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn