Senior Marketing Analyst

inDrive
Jakarta
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Communication","Data analysis","Business communication"]

Drive acquisition and media analytics by evaluating marketing campaigns across channels (Google, Meta, TikTok, OOH) and building automated tools to improve channel efficiency. Design and analyze A/B tests, run incrementality measurements, and forecast outcomes to support marketing budget planning across 48 countries. Partner with data engineering and marketing teams to strengthen data pipelines and deliver actionable recommendations for targeting, messaging, and user segmentation.

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FursaFursa
inDrive
inDrive
17 hours ago

Senior Marketing Analyst

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Drive acquisition and media analytics by evaluating marketing campaigns across channels (Google, Meta, TikTok, OOH) and building automated tools to improve channel efficiency. Design and analyze A/B tests, run incrementality measurements, and forecast outcomes to support marketing budget planning across 48 countries. Partner with data engineering and marketing teams to strengthen data pipelines and deliver actionable recommendations for targeting, messaging, and user segmentation.
Location: Jakarta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Evaluate marketing campaign performance across acquisition channels including Google, Meta, TikTok, and OOH.
  • •Build automated tools to improve channel efficiency and user acquisition.
  • •Design and analyze A/B tests to assess messaging, creatives, targeting, and product changes.
  • •Forecast outcomes to support marketing budget planning and incrementality measurement across 48 countries.
  • •Partner with data engineering and marketing teams to improve data pipelines and deliver actionable optimization recommendations.

Key Requirements

  • •3+ years of experience in marketing, product, or growth analytics roles.
  • •Strong understanding of performance channels and user acquisition.
  • •Strong SQL skills.
  • •Experience using Python or R for statistical modeling, cluster analysis, and data manipulation.
  • •Hands-on experience with BI tools such as Tableau or Looker.
Experience:3+ years
Skills:CommunicationData analysisBusiness communication
Tech Stack:SQLPythonRTableauLookerA/B testingIncrementality measurementAttribution modeling

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn