Copywriter Social (m/w/d)

Ogilvy
Hamburg
Workplace: HybridFull timeFunction: Content & Editorial (Writing/Editing)Experience: 2-3 yearsSkills: ["Creativity","Communication","Collaboration","Presentation","Feedback handling"]

Develop social-first creative concepts and campaign content across platforms, writing everything from hooks and captions to creator briefings and video scripts. Partner closely with Art Directors, strategists, project management, and content production to evolve ideas from first concept through production. Monitor creators, trends, and cultural shifts, adapt messaging per platform, and confidently present your ideas to internal teams and clients.

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Ogilvy
Ogilvy
2 days ago

Copywriter Social (m/w/d)

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Last checked: 3 hours agoStatus: Live

Job Summary

Develop social-first creative concepts and campaign content across platforms, writing everything from hooks and captions to creator briefings and video scripts. Partner closely with Art Directors, strategists, project management, and content production to evolve ideas from first concept through production. Monitor creators, trends, and cultural shifts, adapt messaging per platform, and confidently present your ideas to internal teams and clients.
Location: Hamburg
Workplace: Hybrid
Employment Type: Full time
Job Function: Content & Editorial (Writing/Editing)
Seniority: Mid level

Key Responsibilities

  • •Independently develop creative concepts, campaigns, and content formats for TikTok, Instagram, LinkedIn, YouTube, and other platforms
  • •Write attention-grabbing copy across hooks, captions, creator briefings, video scripts, and campaign claims
  • •Translate the same idea into platform-appropriate narratives (e.g., TikTok vs. Instagram/LinkedIn/YouTube)
  • •Guide projects from first idea to production while working closely with creative, strategy, project management, and content production
  • •Observe creators, trends, and cultural developments and turn them into relevant visual ideas for clients and brands

Pay and Benefits

Perks:Learning BudgetRetirement SavingsPaid LeaveJob BikesHealth InsuranceGym MembershipEap Program

Key Requirements

  • •2–3 years of experience as a Copywriter in a creative, social, or digital agency
  • •A social-first mindset and understanding of visual communication across platforms
  • •Ability to develop ideas that drive reach and conversation
  • •Strong writing skills for hooks, captions, scripts, and campaign concepts
  • •Very good German and good English skills
Experience:2-3 yearsSocial mediaDigital marketingCreative agency
Skills:CreativityCommunicationCollaborationPresentationFeedback handling
Languages:GermanEnglish
Tech Stack:TikTokInstagramLinkedInYouTube

Company Brief

Ogilvy
Global advertising, marketing, and public relations agency offering brand strategy, creative services, digital marketing, media planning, and customer experience solutions for multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 1948
WebsiteLinkedIn