Digital Marketing Manager

Luminary
New York
Workplace: HybridFull timeUSD 115,000 - 145,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Hands-on","Data-driven","Analytical","Cross-functional collaboration","Experiment design"]

Own the digital core of the marketing engine by building marketing measurement in HubSpot, including lifecycle/funnel definitions, UTM governance, dashboards, and closed-loop attribution. Lead the email program end to end with segmentation, lifecycle nurture, deliverability, and A/B testing. Drive paid acquisition across Google Ads and LinkedIn Ads with correct conversion tracking and disciplined experimentation, partnering with content and design to improve pipeline impact.

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FursaFursa
Luminary
Luminary
2 weeks ago

Digital Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the digital core of the marketing engine by building marketing measurement in HubSpot, including lifecycle/funnel definitions, UTM governance, dashboards, and closed-loop attribution. Lead the email program end to end with segmentation, lifecycle nurture, deliverability, and A/B testing. Drive paid acquisition across Google Ads and LinkedIn Ads with correct conversion tracking and disciplined experimentation, partnering with content and design to improve pipeline impact.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Architect marketing measurement in HubSpot, including lifecycle and funnel definitions, campaign taxonomy, UTM governance, and data hygiene.
  • •Build and maintain dashboards and reporting for pipeline sourced/influenced, CAC, and conversion rates by channel and campaign.
  • •Own attribution and closed-loop reporting with sales, establishing a monthly reporting rhythm to power data-backed decisions.
  • •Run the email program in HubSpot end to end using calendar planning, segmentation, lifecycle nurture, and deliverability-focused improvements with A/B testing.
  • •Manage paid digital acquisition by owning Google Ads strategy/execution and scaling LinkedIn Ads, ensuring conversion tracking via GTM, GA4, and HubSpot offline conversion imports.

Pay and Benefits

Salary: USD 115,000 - 145,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceWellness StipendPaid Leave401kParental Leave

Key Requirements

  • •4+ years of hands-on digital marketing experience, ideally in B2B SaaS or another considered-purchase category.
  • •Deep HubSpot Marketing Hub experience including workflows, smart lists, custom reports, and attribution dashboards.
  • •Experience building marketing reporting with funnel definitions, campaign tracking, and closed-loop reporting tied to pipeline and revenue.
  • •In-platform Google Ads experience, including conversion tracking you set up yourself.
  • •Experience running LinkedIn Ads for a B2B audience, plus strong email craft (segmentation, automation, deliverability) and hands-on copywriting.
Experience:4+ yearsB2B SaaS
Skills:Hands-onData-drivenAnalyticalCross-functional collaborationExperiment design
Tech Stack:HubSpotHubSpot Marketing HubGoogle AdsGoogle Analytics 4 (GA4)LinkedIn AdsMicrosoft Ads

Company Brief

Luminary
Luminary provides an AI-powered platform that digitizes trust and estate documents, creates structured records, visualizations, and what-if analyses to help wealth managers, family offices, and professional advisors streamline estate planning. ([withluminary.com](https://www.withluminary.com/))
Industry: Wealth Management
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Funding: Seed
Headquarters: New York, United States. ([linkedin.com](https://www.linkedin.com/company/withluminary))
Founded: 2022
WebsiteLinkedIn