Sr. Associate Manager, Regional Marketing Calendar & Social

Own and execute the regional marketing and social media calendar for KFC Latin America & Caribbean, translating brand strategy into disciplined, high-impact campaigns across markets. Lead advertising and sales promotion planning with agencies, oversee creative processes and agency performance, and define a regional social strategy aligned to brand positioning. Collaborate with cross-functional teams and franchisees via regional marketing meetings to ensure calendar excellence, consistency, and measurable execution rigor.