1 week ago

Regional Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Own full-funnel marketing delivery across multiple countries in the region, translating global and regional brand and commercial priorities into locally relevant campaigns. Partner with the Revenue & Commercial division on route launches, network changes, seasonal peaks, and sponsorship activity. Manage end-to-end regional marketing budget, optimize performance using data and insights, and influence agency partners to ensure brand-consistent, measurable ROI.

Location: Abu Dhabi

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Plan and deliver integrated, full-funnel marketing campaigns across paid, owned, and earned channels for multiple countries in the region.
•Own Country Execution Plans by translating global/regional priorities into market-level plans and ensuring delivery across all countries.
•Integrate local market dynamics, customer behaviors, cultural nuances, and competitive landscapes into campaign planning.
•Partner with Revenue & Commercial teams to support route launches, network changes, seasonal peaks, and tactical commercial initiatives; coordinate inputs from global teams and external partners.
•Manage the regional marketing budget end-to-end and analyse performance data to optimise messaging, channel mix, targeting, and investment.

Key Requirements

•Bachelor’s degree in Marketing, Business, or a related field.
•7+ years of progressive marketing experience, including regional or multi-country roles in aviation, travel, retail, FMCG, or similar industries.
•Ownership of full-funnel marketing strategy and delivery across brand, digital, and offline channels with accountability for commercial outcomes.
•Strong commercial and analytical capability using data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment.
•Proven stakeholder management skills and the ability to operate in a fast-paced organisation with competing priorities.

Experience:7+ yearsAviationTravelRetailFMCG

Education:Bachelor's in Marketing, Business, or a related field

Skills:Stakeholder managementCommercial focusAnalytical thinkingProactive approachAttention to detail

Languages:English (UK)

Company Brief

Etihad Aviation Group

Etihad Aviation Group (Etihad Airways) is the national airline of the UAE, operating passenger and cargo services worldwide from Abu Dhabi and providing aviation-related services across hospitality, maintenance and cargo sectors.

Industry: Airlines

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Government Funded

Headquarters: Abu Dhabi, United Arab Emirates

Founded: 2003

Glassdoor: 3.6

Website LinkedIn Glassdoor

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Etihad Aviation Group

1 week ago

Regional Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 9 hours agoStatus: Live

Job Summary

Location: Abu Dhabi

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Plan and deliver integrated, full-funnel marketing campaigns across paid, owned, and earned channels for multiple countries in the region.
•Own Country Execution Plans by translating global/regional priorities into market-level plans and ensuring delivery across all countries.
•Integrate local market dynamics, customer behaviors, cultural nuances, and competitive landscapes into campaign planning.
•Partner with Revenue & Commercial teams to support route launches, network changes, seasonal peaks, and tactical commercial initiatives; coordinate inputs from global teams and external partners.
•Manage the regional marketing budget end-to-end and analyse performance data to optimise messaging, channel mix, targeting, and investment.

Key Requirements

•Bachelor’s degree in Marketing, Business, or a related field.
•7+ years of progressive marketing experience, including regional or multi-country roles in aviation, travel, retail, FMCG, or similar industries.
•Ownership of full-funnel marketing strategy and delivery across brand, digital, and offline channels with accountability for commercial outcomes.
•Strong commercial and analytical capability using data, insights, and performance metrics to optimise campaigns, channel mix, and marketing investment.
•Proven stakeholder management skills and the ability to operate in a fast-paced organisation with competing priorities.

Experience:7+ yearsAviationTravelRetailFMCG

Education:Bachelor's in Marketing, Business, or a related field

Skills:Stakeholder managementCommercial focusAnalytical thinkingProactive approachAttention to detail

Languages:English (UK)

Company Brief

Etihad Aviation Group

Industry: Airlines

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Government Funded

Headquarters: Abu Dhabi, United Arab Emirates

Founded: 2003

Glassdoor: 3.6

Website LinkedIn Glassdoor