Equip

1 day ago

Director, Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Lead product marketing and provider brand marketing to drive market-wide launching/positioning and downstream brand efforts. Build messaging frameworks, value propositions, and go-to-market plans for new services and audiences, grounded in competitive analysis and detailed provider/consumer personas. Own B2B/B2C customer journey mapping and guide channel owners, partnering with clinical and commercial leaders to establish clinical authority and grow long-term loyalty.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Craft messaging frameworks, value propositions, and differentiators; conduct competitive analysis to ensure market differentiation and brand consistency across channels.
•Research and build provider and consumer personas; map B2B and B2C customer journeys from brand discovery through onboarding and retention.
•Lead end-to-end execution of go-to-market strategies for new services, care model enhancements, and target audiences.
•Partner with marketing and clinical leaders to build provider brand strategy, including leading a Provider Advisory Board and external brand ambassadorship.
•Collaborate with commercial and clinical stakeholders to identify high-impact resources, collateral, content, and speaking opportunities; guide channel owners on messaging usage.

Pay and Benefits

Salary: USD 148,000 - 185,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401k

Key Requirements

•8+ years of progressive experience in product marketing or GTM roles, with a proven track record launching successful B2B and B2C products.
•Healthcare industry experience across payer, provider, or patient/consumer models.
•Proven ability to manage, mentor, and develop a high-performing team in an inclusive, high-trust environment.
•Exceptional interpersonal skills and emotional intelligence to build credibility with senior leaders and influence without authority.
•Deep understanding of full-funnel digital marketing, content strategy, and campaign management.

Experience:8+ yearsHealthcare

Skills:LeadershipMentoringEmotional intelligenceStakeholder managementCommunication

Company Brief

Equip

Equip provides virtual, family-centered eating disorder treatment using five-person clinical teams (therapist, physician, dietitian, peer and family mentors) to deliver evidence-based care at home across the United States.

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Revenue: USD 25M to 50M

Growth: Scaleup

Funding: Series D

Headquarters: San Diego, United States

Founded: 2019

Glassdoor: 3.5

Website LinkedIn Glassdoor

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Equip

1 day ago

Director, Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 1 hour agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Craft messaging frameworks, value propositions, and differentiators; conduct competitive analysis to ensure market differentiation and brand consistency across channels.
•Research and build provider and consumer personas; map B2B and B2C customer journeys from brand discovery through onboarding and retention.
•Lead end-to-end execution of go-to-market strategies for new services, care model enhancements, and target audiences.
•Partner with marketing and clinical leaders to build provider brand strategy, including leading a Provider Advisory Board and external brand ambassadorship.
•Collaborate with commercial and clinical stakeholders to identify high-impact resources, collateral, content, and speaking opportunities; guide channel owners on messaging usage.

Pay and Benefits

Salary: USD 148,000 - 185,000 annually

Perks:Health InsuranceDentalVisionLife Insurance401k

Key Requirements

•8+ years of progressive experience in product marketing or GTM roles, with a proven track record launching successful B2B and B2C products.
•Healthcare industry experience across payer, provider, or patient/consumer models.
•Proven ability to manage, mentor, and develop a high-performing team in an inclusive, high-trust environment.
•Exceptional interpersonal skills and emotional intelligence to build credibility with senior leaders and influence without authority.
•Deep understanding of full-funnel digital marketing, content strategy, and campaign management.

Experience:8+ yearsHealthcare

Skills:LeadershipMentoringEmotional intelligenceStakeholder managementCommunication

Company Brief

Equip

Industry: Mental Health

Company Size: Large (251 to 1,000 employees)

Revenue: USD 25M to 50M

Growth: Scaleup

Funding: Series D

Headquarters: San Diego, United States

Founded: 2019

Glassdoor: 3.5

Website LinkedIn Glassdoor