Head of e-commerce Communications, Indonesia

TikTok
Indonesia
Full timeFunction: Communications, PR & CommunityEducation: bachelorsSkills: ["Strategic communications","Media relations","Crisis communications","Reputation management","Stakeholder management"]

Lead TikTok Shop communications in Indonesia as the primary partner for Operations, Business, and Product teams, reporting to the Global Lead, E-commerce Communications. Own the communications strategy, develop local narratives, and advise on market positioning across business, product, partnerships, and policy. Manage high-stakes media and crisis issues in a complex regulatory environment, coordinate with Legal/Public Policy/Government Relations, and handle executive media training and content oversight.

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FursaFursa
TikTok
TikTok
1 month ago

Head of e-commerce Communications, Indonesia

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Job Summary

Lead TikTok Shop communications in Indonesia as the primary partner for Operations, Business, and Product teams, reporting to the Global Lead, E-commerce Communications. Own the communications strategy, develop local narratives, and advise on market positioning across business, product, partnerships, and policy. Manage high-stakes media and crisis issues in a complex regulatory environment, coordinate with Legal/Public Policy/Government Relations, and handle executive media training and content oversight.
Location: Indonesia
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Sr. Director level

Key Responsibilities

  • •Serve as the primary communications lead for TikTok Shop Indonesia leadership, advising on business priorities, product and policy developments, partnership announcements, and market risks/opportunities.
  • •Lead high-stakes media issues management and crisis communications in a complex regulatory environment, coordinating with Legal, Public Policy, Government Relations, Operations, and regional communications.
  • •Build and maintain relationships with top business, political, regulatory, technology, and trade media; secure coverage and manage inbound inquiries for sensitive/reputationally complex cycles.
  • •Partner with Public Policy and Government Relations to ensure consistent, credible external messaging for journalists, policymakers, and stakeholders.
  • •Coach executives for media interviews and public appearances, lead narrative development for Indonesia’s digital economy and creator/consumer value, and oversee externally facing content for accuracy and reputational risk.

Key Requirements

  • •Bachelor’s degree in Communications, Journalism, Public Affairs, Political Science, Marketing, or a related field.
  • •Extensive experience in strategic communications, corporate communications, public affairs communications, or media relations, including leadership experience.
  • •Strong understanding of Indonesia’s political, regulatory, business, and media environment and ability to navigate complex stakeholders.
  • •Demonstrated experience in media issues management, crisis communications, and reputation management in fast-paced industries such as technology, e-commerce, or consumer internet.
  • •Experience developing messaging with Public Policy, Government Relations, and Legal teams, plus established media relationships in Indonesia and excellent English and Bahasa Indonesia communication skills.
Experience:E-commerceConsumer internetTechnologySocial mediaPlatform businesses
Education:Bachelor's
Skills:Strategic communicationsMedia relationsCrisis communicationsReputation managementStakeholder management
Languages:EnglishBahasa Indonesia

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn