Senior Business Marketing Lead, North America

Wise
Austin
Workplace: HybridFull timeUSD 187,000 - 233,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic execution","Data-driven decision making","Cross-functional collaboration","Experimentation","Budget ownership"]

Drive growth for Wise Business across the US and Canada by owning the regional marketing plan end to end—from strategy through execution. Build a scalable GTM function for SMBs and startups, manage budget allocation to hit payback targets, and turn market insights into positioning and channel strategy. Partner with global channel teams and Product to align North America priorities, execute acquisition channels, and strengthen the Wise Business offering.

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Wise
Wise
4 days ago

Senior Business Marketing Lead, North America

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Last checked: 14 hours agoStatus: Live

Job Summary

Drive growth for Wise Business across the US and Canada by owning the regional marketing plan end to end—from strategy through execution. Build a scalable GTM function for SMBs and startups, manage budget allocation to hit payback targets, and turn market insights into positioning and channel strategy. Partner with global channel teams and Product to align North America priorities, execute acquisition channels, and strengthen the Wise Business offering.
Location: Austin
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and execute regional marketing plans for Wise Business in North America in partnership with product and channel leads.
  • •Own execution end to end and be accountable for regional marketing outcomes.
  • •Own the budget for North America initiatives and allocate spend across channels to hit payback targets.
  • •Build a scalable GTM function and bring North American market insights into planning and positioning.
  • •Partner with global channel teams and Product to shape acquisition strategy, partnerships, and user/feature launches.

Pay and Benefits

Salary: USD 187,000 - 233,000 annually

Key Requirements

  • •Own regional marketing plans end to end and be accountable for outcomes and payback targets.
  • •Build and scale a go-to-market (GTM) function for Wise Business across the US and Canada.
  • •Strong understanding of unit economics and budget efficiency, including CAC/LTV and opportunity sizing.
  • •Design and run geo-tests, A/B tests, and incrementality experiments in partnership with Marketing Analytics and Data Science.
  • •Proven B2B marketing experience targeting small businesses, startups, freelancers, or sole proprietors with shorter sales cycles and low-touch funnels.
Experience:B2BFintechPayments
Skills:Strategic executionData-driven decision makingCross-functional collaborationExperimentationBudget ownership
Languages:English

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
Glassdoor
Glassdoor: 3.8
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