Head of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Lead strategic, product-led growth across product marketing, brand awareness, customer acquisition, and revenue. Own positioning and messaging, drive go-to-market execution for new launches, and build data-driven marketing roadmaps with measurable adoption and retention goals. Manage multi-channel performance, CAC payback, and marketing analytics frameworks, while building and leading a high-performing marketing team and partnering closely with product, sales, and executive stakeholders.

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own product positioning and messaging strategy, translating payment features into customer benefits that drive adoption and differentiate in the fintech market.
•Lead go-to-market execution for new product launches, coordinating cross-functional teams and defining success metrics for adoption and retention.
•Build quarterly, data-driven marketing roadmaps aligned to growth objectives, including budget allocation across channels and initiatives.
•Drive multi-channel customer acquisition (paid media, content, social, partnerships), optimizing for CAC payback and maximizing ROI.
•Build and lead a high-performing marketing team, establish analytics frameworks, and manage creative asset development and external vendor relationships.

Key Requirements

•7+ years of progressive marketing experience with a proven track record scaling growth in startup or high-growth environments, including product marketing leadership.
•Deep go-to-market expertise driving successful product launches and scaling user adoption across channels and customer segments.
•High data fluency with expertise in marketing analytics and using metrics for forecasting, optimization, and strategic decision-making.
•Experience leading and inspiring teams with strong mentorship skills and a focus on empowering team members.
•Strong strategic thinking and ability to combine creative flair with a growth mindset to develop marketing solutions that drive results.

Experience:7+ yearsFintechStartupHigh-growth

Skills:LeadershipMentorshipCommunicationProblem-solvingStrategic thinking

Company Brief

Ziina

Provides fast, secure mobile payments and peer-to-peer money transfers in the UAE and GCC, enabling consumers and merchants to send, receive, and pay using phone numbers and QR codes, with a focus on low fees and simplified onboarding.

Industry: Payments

Headquarters: Dubai, United Arab Emirates

Website

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Ziina

9 months ago

Head of Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 4 hours agoStatus: Live

Job Summary

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own product positioning and messaging strategy, translating payment features into customer benefits that drive adoption and differentiate in the fintech market.
•Lead go-to-market execution for new product launches, coordinating cross-functional teams and defining success metrics for adoption and retention.
•Build quarterly, data-driven marketing roadmaps aligned to growth objectives, including budget allocation across channels and initiatives.
•Drive multi-channel customer acquisition (paid media, content, social, partnerships), optimizing for CAC payback and maximizing ROI.
•Build and lead a high-performing marketing team, establish analytics frameworks, and manage creative asset development and external vendor relationships.

Key Requirements

•7+ years of progressive marketing experience with a proven track record scaling growth in startup or high-growth environments, including product marketing leadership.
•Deep go-to-market expertise driving successful product launches and scaling user adoption across channels and customer segments.
•High data fluency with expertise in marketing analytics and using metrics for forecasting, optimization, and strategic decision-making.
•Experience leading and inspiring teams with strong mentorship skills and a focus on empowering team members.
•Strong strategic thinking and ability to combine creative flair with a growth mindset to develop marketing solutions that drive results.

Experience:7+ yearsFintechStartupHigh-growth

Skills:LeadershipMentorshipCommunicationProblem-solvingStrategic thinking

Company Brief

Ziina

Industry: Payments

Headquarters: Dubai, United Arab Emirates

Website