Head of Marketing

Ziina
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Leadership","Mentorship","Communication","Problem-solving","Strategic thinking"]

Lead strategic, product-led growth across product marketing, brand awareness, customer acquisition, and revenue. Own positioning and messaging, drive go-to-market execution for new launches, and build data-driven marketing roadmaps with measurable adoption and retention goals. Manage multi-channel performance, CAC payback, and marketing analytics frameworks, while building and leading a high-performing marketing team and partnering closely with product, sales, and executive stakeholders.

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FursaFursa
Ziina
Ziina
10 months ago

Head of Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live
Reposted: similar role first listed 10 months ago

Job Summary

Lead strategic, product-led growth across product marketing, brand awareness, customer acquisition, and revenue. Own positioning and messaging, drive go-to-market execution for new launches, and build data-driven marketing roadmaps with measurable adoption and retention goals. Manage multi-channel performance, CAC payback, and marketing analytics frameworks, while building and leading a high-performing marketing team and partnering closely with product, sales, and executive stakeholders.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own product positioning and messaging strategy, translating payment features into customer benefits that drive adoption and differentiate in the fintech market.
  • •Lead go-to-market execution for new product launches, coordinating cross-functional teams and defining success metrics for adoption and retention.
  • •Build quarterly, data-driven marketing roadmaps aligned to growth objectives, including budget allocation across channels and initiatives.
  • •Drive multi-channel customer acquisition (paid media, content, social, partnerships), optimizing for CAC payback and maximizing ROI.
  • •Build and lead a high-performing marketing team, establish analytics frameworks, and manage creative asset development and external vendor relationships.

Key Requirements

  • •7+ years of progressive marketing experience with a proven track record scaling growth in startup or high-growth environments, including product marketing leadership.
  • •Deep go-to-market expertise driving successful product launches and scaling user adoption across channels and customer segments.
  • •High data fluency with expertise in marketing analytics and using metrics for forecasting, optimization, and strategic decision-making.
  • •Experience leading and inspiring teams with strong mentorship skills and a focus on empowering team members.
  • •Strong strategic thinking and ability to combine creative flair with a growth mindset to develop marketing solutions that drive results.
Experience:7+ yearsFintechStartupHigh-growth
Skills:LeadershipMentorshipCommunicationProblem-solvingStrategic thinking

Company Brief

Ziina
Provides fast, secure mobile payments and peer-to-peer money transfers in the UAE and GCC, enabling consumers and merchants to send, receive, and pay using phone numbers and QR codes, with a focus on low fees and simplified onboarding.
Industry: Payments
Headquarters: Dubai, United Arab Emirates
Website