Industry Marketing Lead, Media, Entertainment, Sports & Gaming

Braze
Austin, New York
Workplace: HybridFull timeUSD 112,000 - 176,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsEducation: bachelorsSkills: ["Strategic thinking","Content creation","Collaboration","Communication","Problem solving"]

Own industry-specific marketing strategy across Media, Entertainment, Gaming & Sports brands, driving adoption and demonstrating Braze’s value. Lead content and communications initiatives tailored to these verticals, create campaigns and thought leadership assets (white papers, case studies, webinars), and develop client-facing materials with cross-functional partners. Serve as the industry expert, train sales, gather feedback from sales/clients/agencies, and translate insights into improved content, research, and product development.

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Braze
Braze
1 month ago

Industry Marketing Lead, Media, Entertainment, Sports & Gaming

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live
Reposted: similar role first listed 4 weeks ago

Job Summary

Own industry-specific marketing strategy across Media, Entertainment, Gaming & Sports brands, driving adoption and demonstrating Braze’s value. Lead content and communications initiatives tailored to these verticals, create campaigns and thought leadership assets (white papers, case studies, webinars), and develop client-facing materials with cross-functional partners. Serve as the industry expert, train sales, gather feedback from sales/clients/agencies, and translate insights into improved content, research, and product development.
Location: Austin, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute industry-specific content and communications strategy tailored to Media, Entertainment, Gaming & Sports.
  • •Collaborate with sales and industry leads to align Braze value proposition to marketing objectives and business outcomes.
  • •Create industry programs such as white papers, case studies, webinars, and thought leadership assets.
  • •Work with cross-functional stakeholders to develop client-facing materials communicating Braze platform and industry solutions.
  • •Serve as industry expert; train sales teams, gather feedback from sales/clients/agencies, and inform content, research, and product development.

Pay and Benefits

Salary: USD 112,000 - 176,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveLearning BudgetEquity

Key Requirements

  • •BA/BS degree required; MBA or relevant advanced degree is a plus.
  • •7-10+ years of marketing experience, preferably with agencies, technology partners, or consulting.
  • •Expertise in the Media, Entertainment, Gaming & Sports industry is essential.
  • •Demonstrated success developing and executing go-to-market strategies in a fast-paced environment.
  • •Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
Experience:7-10 yearsSaaSCustomer engagementMarketing automationMediaEntertainmentGamingSports
Education:Bachelor's
Skills:Strategic thinkingContent creationCollaborationCommunicationProblem solving
Languages:English
Tech Stack:Customer engagement platformsMarketing automation toolsBrazeAIAI agentsMarketing automation

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn