Senior Marketing Manager

Live Nation Entertainment
Zurich
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Stakeholder management","Relationship management","Teamwork","Problem-solving","Proactive","Entrepreneurial mindset","Analytics","Creative thinking"]

Lead the Switzerland marketing strategy for Ticketmaster’s GSA Marketing team, owning the local marketing budget and driving brand awareness, B2C sales, and B2B lead acquisition. Localize international campaigns, plan and execute event-driven campaigns to hit ticket targets, and manage relationships with presale and barter partners. Serve as the key marketing-to-sales liaison, report on KPIs, and represent the brand at industry and media engagements in Switzerland.

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Live Nation Entertainment
Live Nation Entertainment
2 days ago

Senior Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Lead the Switzerland marketing strategy for Ticketmaster’s GSA Marketing team, owning the local marketing budget and driving brand awareness, B2C sales, and B2B lead acquisition. Localize international campaigns, plan and execute event-driven campaigns to hit ticket targets, and manage relationships with presale and barter partners. Serve as the key marketing-to-sales liaison, report on KPIs, and represent the brand at industry and media engagements in Switzerland.
Location: Zurich
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Drive the local Switzerland marketing strategy to meet yearly objectives in collaboration with Germany and Austria teams.
  • •Manage the Switzerland marketing budget to support commercial outcomes and B2B goals.
  • •Localise international brand campaigns to fit local culture and grow brand awareness.
  • •Strategise and create campaigns for local events to meet ticket sales targets.
  • •Report on KPIs, analyse results, and provide marketing insights to support sales client pitches.
Travel: Medium travel

Key Requirements

  • •5+ years of experience in marketing, ideally focused on brand, event, or B2B marketing.
  • •Strong knowledge of the Swiss event, sports, and music landscape.
  • •Experience in both B2B and B2C marketing, understanding how marketing supports sales and commercial goals.
  • •Experience planning and executing events, ideally in entertainment, live, or sports environments.
  • •Professional proficiency in English, Swiss German and French is required (additional languages a plus).
Experience:5+ yearsB2BB2CEventsEntertainmentSportsLive entertainment
Skills:CommunicationStakeholder managementRelationship managementTeamworkProblem-solvingProactiveEntrepreneurial mindsetAnalyticsCreative thinking
Languages:EnglishSwiss GermanFrench

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
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