Demand Generation Coordinator, Customer Marketing

Elastic
Canada
Full timeCAD 68,200 - 107,900 annuallyFunction: Marketing & GrowthSkills: ["Execution","Data-driven decision-making","Collaboration","Communication","Bias to action"]

Create and manage integrated demand generation campaigns for existing customers across email, paid media, webinars, workshops, and ABM channels. Own end-to-end campaign delivery—from planning and execution to optimization and reporting—while partnering with Product Marketing, Content, Email, Marketing Operations, and Renewals/Sales. Use telemetry to scale targeted outreach and measure impact, incorporating AI into workflows to drive adoption, expansion, and renewals.

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FursaFursa
Elastic
Elastic
2 days ago

Demand Generation Coordinator, Customer Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Create and manage integrated demand generation campaigns for existing customers across email, paid media, webinars, workshops, and ABM channels. Own end-to-end campaign delivery—from planning and execution to optimization and reporting—while partnering with Product Marketing, Content, Email, Marketing Operations, and Renewals/Sales. Use telemetry to scale targeted outreach and measure impact, incorporating AI into workflows to drive adoption, expansion, and renewals.
Location: Canada
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Build integrated campaigns across the customer lifecycle using email, paid media, webinars, workshops, and ABM channels
  • •Own campaign delivery end to end: plan, build, execute, optimize, and report on customer marketing and renewal programs
  • •Partner cross-functionally with Product Marketing, Content, Email, Marketing Operations, and Renewals/Sales teams to deliver campaigns
  • •Translate product and consumption telemetry into prescriptive campaigns targeting the right customers with the right messaging
  • •Set up measurement, analyze results, and continuously optimize GTM initiatives; apply AI tools to streamline campaign workflows

Pay and Benefits

Salary: CAD 68,200 - 107,900 annually
Perks:Health InsuranceParental Leave

Key Requirements

  • •3+ years working in integrated demand generation or lifecycle marketing in a B2B software environment
  • •Experience building lifecycle nurture and trigger email programs
  • •Experience owning programs end to end, from build through final reporting
  • •Comfort with data: build campaign reporting and drive proactive optimizations
  • •Bonus: experience with scaled ABM programs and Demandbase (or equivalent) plus automation/CRM tools such as Marketo and Salesforce
Experience:B2B software
Skills:ExecutionData-driven decision-makingCollaborationCommunicationBias to action
Languages:English
Tech Stack:Email marketingABMDemandbaseMarketoSalesforceCRM

Company Brief

Elastic
Builds the Elastic Stack (Elasticsearch, Kibana, Beats, Logstash) and provides search, observability, and security solutions that enable organizations to search, analyze, and protect data in real time across applications, infrastructure, and enterprises.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 2012
WebsiteLinkedIn