Director of Marketing Strategy

Texas Capital Bancshares
Dallas
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Strategic thinking","Leadership","Mentorship","Analytical thinking","Communication"]

Define and execute enterprise-wide marketing strategy across multiple business lines, setting market positioning, customer segmentation, brand narrative, and portfolio direction. Lead and mentor the Product Marketing team, build marketing playbooks, and translate market insights into actionable recommendations for executives. Drive cross-functional alignment with Product and Sales, oversee KPIs and dashboards, and deliver integrated campaigns and go-to-market initiatives that produce measurable growth results.

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FursaFursa
Texas Capital Bancshares
Texas Capital Bancshares
1 month ago

Director of Marketing Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Define and execute enterprise-wide marketing strategy across multiple business lines, setting market positioning, customer segmentation, brand narrative, and portfolio direction. Lead and mentor the Product Marketing team, build marketing playbooks, and translate market insights into actionable recommendations for executives. Drive cross-functional alignment with Product and Sales, oversee KPIs and dashboards, and deliver integrated campaigns and go-to-market initiatives that produce measurable growth results.
Location: Dallas
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and execute comprehensive marketing strategy aligned to business objectives across all business lines.
  • •Lead the Product Marketing team to drive positioning, competitive intelligence, content strategies, and go-to-market initiatives.
  • •Establish marketing frameworks and playbooks to ensure consistent messaging and execution across channels and units.
  • •Conduct market analysis and competitive intelligence research, synthesizing findings into executive recommendations.
  • •Lead cross-functional strategic planning with Marketing, Product, and Sales to align positioning, audiences, value propositions, and long-term narratives.

Pay and Benefits

Perks:Health InsuranceWellness StipendLife InsuranceDisability Insurance401kPaid LeavePaid Holidays

Key Requirements

  • •8+ years of B2B marketing, product strategy, or marketing leadership experience, including at least 4 years in a senior strategic leadership role.
  • •Demonstrated expertise in marketing strategy, brand strategy, competitive positioning, and portfolio management in complex enterprise financial services or B2B solutions.
  • •Proven track record leading product marketing or marketing teams and driving cross-functional organizational alignment.
  • •Strong analytical skills to synthesize market data, customer research, competitive intelligence, and business metrics into strategic direction.
  • •BBA in Marketing, Business, or related field; MBA or advanced business credential preferred.
Experience:8+ yearsB2BFinancial servicesEnterprise marketing
Education:Bachelor's in Marketing, Business, or related field
Skills:Strategic thinkingLeadershipMentorshipAnalytical thinkingCommunication

Company Brief

Texas Capital Bancshares
Texas Capital Bancshares is the publicly traded parent company of Texas Capital Bank, a full-service financial institution offering commercial banking, treasury management, wealth management, and capital markets services to businesses and individuals in Texas and beyond.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1998
WebsiteLinkedIn