Education Marketing Specialist - Indonesia (6-month contract)

Canva
Jakarta
Workplace: RemoteContractFunction: Marketing & GrowthSkills: ["Communication","Data-driven"]

Own end-to-end execution of local education marketing campaigns in Indonesia, turning education strategy into measurable classroom usage. Partner with the Education team, PerMar, Community, Social, agency partners, and cross-functional groups to localize global messaging for teachers and students. Run multi-channel campaigns (email, social, influencer, paid, in-product), manage timelines and assets, track performance beyond vanity metrics, and iterate based on activation and Education MAU impact.

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FursaFursa
Canva
Canva
1 day ago

Education Marketing Specialist - Indonesia (6-month contract)

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Last checked: 16 hours agoStatus: Live

Job Summary

Own end-to-end execution of local education marketing campaigns in Indonesia, turning education strategy into measurable classroom usage. Partner with the Education team, PerMar, Community, Social, agency partners, and cross-functional groups to localize global messaging for teachers and students. Run multi-channel campaigns (email, social, influencer, paid, in-product), manage timelines and assets, track performance beyond vanity metrics, and iterate based on activation and Education MAU impact.
Location: Jakarta
Workplace: Remote
Employment Type: Contract · 6 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Deliver end-to-end local education marketing campaign execution from initiation and briefing through rollout and performance reporting.
  • •Develop insight-led campaign briefs that translate strategic goals into structured execution plans.
  • •Coordinate campaign assets across internal teams and agency partners, maintaining timelines and quality standards.
  • •Execute multi-channel campaigns across email, social, influencer, paid, and in-product surfaces, optimizing mix and messaging to drive classroom usage.
  • •Track and analyze performance metrics beyond vanity numbers, connect activity to activation/engagement and Education MAU contribution, and iterate campaigns using learnings.

Key Requirements

  • •Deep experience in the Indonesian education market, especially K–12, with familiarity across school calendars, assessment cycles, and classroom realities.
  • •Proven ability to run end-to-end campaigns for teachers and/or students, moving from insight to brief, coordination to launch, and reporting to iteration.
  • •Strong capability to localize global ideas into culturally relevant education narratives for Indonesian audiences.
  • •Clear, structured communication skills, including writing strong campaign briefs and presenting results effectively to stakeholders.
  • •Data-driven mindset that connects reach and engagement to activation signals, usage behavior, and MAU contribution to improve performance.
Experience:K-12 education
Skills:CommunicationData-driven
Languages:EnglishChineseThaiGermanMaoriFilipino

Company Brief

Canva
Canva is an online visual communications platform that provides drag-and-drop design tools, templates, and media assets for creating presentations, social media graphics, videos, documents and more, serving individuals and large enterprises globally.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: Surry Hills, New South Wales, Australia
Founded: 2012
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor