Senior Marketing & Growth Analyst

inDrive
Jakarta
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Collaboration","Data-driven decision-making","Influencing decisions"]

Drive business growth through data by designing, evaluating, and optimizing CRM communications, promotional mechanics, loyalty programs, pricing incentives, and personalized customer experiences. Support Food Delivery and Dark Store initiatives and help launch new business verticals with KPIs, analytical frameworks, and experimentation. Analyze customer lifecycle performance, run A/B and multivariate tests, measure incrementality and causal impact, and partner with Commercial and Pricing teams to improve profitability and growth.

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FursaFursa
inDrive
inDrive
1 week ago

Senior Marketing & Growth Analyst

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Last checked: 1 hour agoStatus: Live

Job Summary

Drive business growth through data by designing, evaluating, and optimizing CRM communications, promotional mechanics, loyalty programs, pricing incentives, and personalized customer experiences. Support Food Delivery and Dark Store initiatives and help launch new business verticals with KPIs, analytical frameworks, and experimentation. Analyze customer lifecycle performance, run A/B and multivariate tests, measure incrementality and causal impact, and partner with Commercial and Pricing teams to improve profitability and growth.
Location: Jakarta
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own analytical frameworks for CRM, promotions, loyalty programs, customer engagement, and lifecycle marketing.
  • •Evaluate effectiveness of promotional mechanics, personalized offers, discounts/coupons/cashback/referrals, and retention programs.
  • •Design, execute, and analyze A/B tests and multivariate experiments across CRM, Product, and Marketing channels.
  • •Measure incrementality and causal impact of marketing and promotional activities using statistical methods and experimentation frameworks.
  • •Develop dashboards and automated reporting to track promotional performance, CRM efficiency, engagement, retention, LTV, ROI, and business KPIs.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •5+ years of experience in business, marketing, growth, CRM, or related analytics roles.
  • •Strong experience analyzing CRM, loyalty programs, promotional mechanics, pricing incentives, discounts, cashback, referrals, and customer lifecycle management.
  • •Hands-on experience designing, executing, and evaluating A/B tests and multivariate experiments, including incrementality and causal impact analysis.
  • •Excellent SQL skills and strong Python proficiency for statistical analysis, automation, forecasting, and predictive modeling.
  • •Experience with BI tools such as Power BI, Tableau, or Looker, plus strong understanding of segmentation, funnel analytics, retention, LTV, attribution, and marketing effectiveness measurement.
Experience:E-commerceFood deliveryDark storesRetailTechMarketplaces
Skills:CommunicationStakeholder managementCollaborationData-driven decision-makingInfluencing decisions
Tech Stack:SQLPythonPower BITableauLookerA/B testingMultivariate testing

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn