Esri

2 weeks ago

Sr. Web Strategist, Digital Experience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own end-to-end web content strategy for Esri’s priority audiences, shaping customer journeys across awareness, evaluation, and conversion. Lead content strategy outcomes from concept through performance, optimizing for human users and AI-driven discovery. Partner with SEO, CRO, UX, and analytics teams to define information architecture, user flows, and structured content reuse, using usability research and A/B testing to drive continuous improvements.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Define high-level content strategy across web experiences to shape end-to-end customer journeys aligned to business objectives.
•Own content strategy outcomes from concept through performance, guiding execution and aligning stakeholders and milestones.
•Design content strategy for both human users and AI-driven discovery, optimizing for generative AI surfaces and structured content reuse.
•Collaborate with SEO, Conversion Rate Optimization, and Performance Analysis teams to identify trends, opportunities, and optimization recommendations.
•Partner with UX and Content teams to define information architecture, content hierarchy, and user flows; inform decisions using usability research and A/B testing.

Travel: Medium travel

Pay and Benefits

Salary: USD 108,160 - 173,056 annually

Perks:Health InsuranceDentalVisionLife Insurance401kProfit-sharingPaid HolidaysPaid Leave

Key Requirements

•8 years of experience with web usability, information architecture, and writing for the web.
•Proficiency with web analytics tools including Google Analytics, Adobe Analytics, and Customer Journey Analytics.
•Strong listening and communication skills to collaborate and build consensus with multiple stakeholders.
•Detail-oriented and highly organized, able to manage multiple priorities in a fast-paced environment.
•Bachelor’s degree in marketing, communications, business, or related field, with occasional up to ~20% travel.

Experience:Web usabilityInformation architectureContent strategy

Education:Bachelor's in marketing, communications, business, or a related field

Skills:CommunicationCollaborationListeningStakeholder managementOrganization

Languages:English

Tech Stack:Google AnalyticsAdobe AnalyticsCustomer Journey AnalyticsSEOAEOA/B testingUsability research

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri

Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Redlands, United States

Founded: 1969

Glassdoor: 4.1

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

Esri

2 weeks ago

Sr. Web Strategist, Digital Experience

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Define high-level content strategy across web experiences to shape end-to-end customer journeys aligned to business objectives.
•Own content strategy outcomes from concept through performance, guiding execution and aligning stakeholders and milestones.
•Design content strategy for both human users and AI-driven discovery, optimizing for generative AI surfaces and structured content reuse.
•Collaborate with SEO, Conversion Rate Optimization, and Performance Analysis teams to identify trends, opportunities, and optimization recommendations.
•Partner with UX and Content teams to define information architecture, content hierarchy, and user flows; inform decisions using usability research and A/B testing.

Travel: Medium travel

Pay and Benefits

Salary: USD 108,160 - 173,056 annually

Perks:Health InsuranceDentalVisionLife Insurance401kProfit-sharingPaid HolidaysPaid Leave

Key Requirements

•8 years of experience with web usability, information architecture, and writing for the web.
•Proficiency with web analytics tools including Google Analytics, Adobe Analytics, and Customer Journey Analytics.
•Strong listening and communication skills to collaborate and build consensus with multiple stakeholders.
•Detail-oriented and highly organized, able to manage multiple priorities in a fast-paced environment.
•Bachelor’s degree in marketing, communications, business, or related field, with occasional up to ~20% travel.

Experience:Web usabilityInformation architectureContent strategy

Education:Bachelor's in marketing, communications, business, or a related field

Skills:CommunicationCollaborationListeningStakeholder managementOrganization

Languages:English

Tech Stack:Google AnalyticsAdobe AnalyticsCustomer Journey AnalyticsSEOAEOA/B testingUsability research

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri

Industry: Enterprise Software

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Redlands, United States

Founded: 1969

Glassdoor: 4.1

Website LinkedIn