Senior Manager, Thought Leadership- B2B Retail

AutoTrader.com
Atlanta
Workplace: HybridFull timeUSD 101,500 - 169,100Function: Administration & Executive AssistanceExperience: 8+ yearsEducation: bachelorsSkills: ["Writing","Editing","Cross-functional collaboration","People leadership","Stakeholder management"]

Lead the editorial content strategy and thought leadership program for Cox Automotive’s B2B retail software business. Own a B2B content calendar and publishing cadence, partner with an SVP to capture executive voice, and produce thought leadership across white papers, research reports, guides, and executive POVs. Manage a content specialist and freelance contributors, collaborate with product marketing and communications, and use AI tools to speed research, drafting, and distribution.

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FursaFursa
AutoTrader.com
AutoTrader.com
3 days ago

Senior Manager, Thought Leadership- B2B Retail

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Lead the editorial content strategy and thought leadership program for Cox Automotive’s B2B retail software business. Own a B2B content calendar and publishing cadence, partner with an SVP to capture executive voice, and produce thought leadership across white papers, research reports, guides, and executive POVs. Manage a content specialist and freelance contributors, collaborate with product marketing and communications, and use AI tools to speed research, drafting, and distribution.
Location: Atlanta
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the B2B editorial content strategy for the assigned business unit, building a content calendar and publishing cadence aligned to business priorities and key industry moments.
  • •Partner with the SVP to capture their voice and expertise and produce executive thought leadership content (e.g., bylined articles, LinkedIn content, speaking abstracts, and commentary).
  • •Develop and produce thought leadership content such as white papers, research reports, industry guides, blog posts, and executive POVs that establish authoritative market positioning.
  • •Collaborate with Product Marketing and Communications teams to connect content to product narratives, GTM priorities, and PR strategy, supporting executive visibility and media opportunities.
  • •Manage the Content Specialist II and scale production with freelance writers, agencies, and subject matter experts; use AI tools to accelerate research, ideation, drafting, optimization, and reporting.
Travel: Medium travel

Pay and Benefits

Salary: USD 101,500 - 169,100
Perks:Health InsuranceDentalVision401kPaid LeaveParental LeavePet Insurance

Key Requirements

  • •Bachelor’s degree in a related discipline and 8 years in content marketing, editorial strategy, B2B communications, or a related field (or an equivalent combination such as master’s/6 years, Ph.D./3 years, or 12 years).
  • •3+ years in a senior content or editorial role developing thought leadership programs for B2B audiences.
  • •Exceptional writing and editing ability to produce and shape executive-level content across multiple formats and voices.
  • •Strong B2B content strategy skills, including audience development, SEO fundamentals, and content performance measurement.
  • •Active use of AI writing and research tools, plus experience managing freelance contributors and content agencies.
Experience:8+ yearsB2BAutomotive
Education:Bachelor's in related discipline
Skills:WritingEditingCross-functional collaborationPeople leadershipStakeholder management
Tech Stack:SEOGenerative AILinkedIn

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com
Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Atlanta, United States
Founded: 1997
WebsiteLinkedIn