Head of Integrated Marcomms

Samsung
London
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Leadership","Storytelling","Cross-functional collaboration","Multitasking","Problem-solving"]

Lead integrated marketing communications across Europe for Samsung Ads, shaping the brand narrative and execution across owned and paid channels. Own European content strategy and cadence, website content planning, CRM leadership using Salesforce, social media strategy, email marketing, and paid media activation. Define measurement frameworks across channels, translate insights into optimization, and partner cross-functionally to align product, sales, and global marketing. Manage and mentor the marcomms team.

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FursaFursa
Samsung
Samsung
3 days ago

Head of Integrated Marcomms

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead integrated marketing communications across Europe for Samsung Ads, shaping the brand narrative and execution across owned and paid channels. Own European content strategy and cadence, website content planning, CRM leadership using Salesforce, social media strategy, email marketing, and paid media activation. Define measurement frameworks across channels, translate insights into optimization, and partner cross-functionally to align product, sales, and global marketing. Manage and mentor the marcomms team.
Location: London
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and lead the European content marketing strategy, translating business priorities into stories, thought leadership, and campaign narratives.
  • •Create and oversee a steady cadence of high-quality content across formats including whitepapers, case studies, keynotes, video concepts, newsletters, website, and social-first assets.
  • •Own website content planning, updates, and optimization using data and audience insight to improve engagement and conversion.
  • •Lead CRM strategy within European marcomms, using Salesforce to connect audience insight, campaign messaging, content engagement, and conversion across the customer lifecycle.
  • •Define and execute social and email strategy, lead paid media planning and activation, and establish measurement frameworks to turn data into actionable insight.

Pay and Benefits

Perks:Car AllowanceHealth InsurancePensionGym MembershipHoliday

Key Requirements

  • •Proven marketing leadership developing and executing integrated brand and content strategies across multiple channels (B2B and/or AdTech experience a plus).
  • •Strong storytelling and brand positioning skills to craft messages that differentiate the brand and drive engagement.
  • •Hands-on content creation experience, comfortable shaping strategy and diving into execution from long-form assets to campaign messaging.
  • •Digital-first mindset with experience managing paid and owned media channels, CRM systems, and web platforms.
  • •Data-driven approach using metrics and insights to optimize performance, measure ROI, and demonstrate business impact.
Experience:B2BAdTechMediaConnected TV advertising
Skills:LeadershipStorytellingCross-functional collaborationMultitaskingProblem-solving
Tech Stack:SalesforceLinkedInCRM

Company Brief

Samsung
Global conglomerate known for consumer electronics, home appliances, semiconductors, displays, and mobile devices. Designs and manufactures a wide range of products and solutions for consumers, enterprises, and industrial customers worldwide.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seoul, South Korea
Founded: 1938
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn