Account Based Marketing Specialist (m-f-d)

HP
Germany
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-4 yearsEducation: bachelorsSkills: ["Project management","Organization","Communication","Presentation","Analytical thinking"]

Plan, execute, and optimize Account-Based Marketing programs for strategic accounts and target industries. Partner closely with Sales and Marketing teams to identify priority accounts, run stakeholder and account analyses, and build personalized customer journeys across the full funnel. Create and manage content and multi-channel campaigns (digital, social, email, events, telemarketing, executive engagement), leveraging intent data, marketing automation, CRM, and analytics to improve engagement, pipeline contribution, lead quality, and marketing ROI.

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FursaFursa
HP
HP
1 week ago

Account Based Marketing Specialist (m-f-d)

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Last checked: 3 hours agoStatus: Live

Job Summary

Plan, execute, and optimize Account-Based Marketing programs for strategic accounts and target industries. Partner closely with Sales and Marketing teams to identify priority accounts, run stakeholder and account analyses, and build personalized customer journeys across the full funnel. Create and manage content and multi-channel campaigns (digital, social, email, events, telemarketing, executive engagement), leveraging intent data, marketing automation, CRM, and analytics to improve engagement, pipeline contribution, lead quality, and marketing ROI.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute account-based marketing strategies for defined target accounts and industries.
  • •Coordinate with sales teams to identify, prioritize, and support strategic accounts.
  • •Conduct account and stakeholder analyses to identify business opportunities, challenges, and decision structures.
  • •Develop personalized marketing campaigns across the customer journey and create content/communication plans for buyer personas.
  • •Plan and run integrated multi-channel campaigns and measure engagement, pipeline contribution, lead quality, and marketing ROI, optimizing processes and tools over time.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Completed degree in marketing, business administration, communications, or a related field.
  • •2–4 years of experience in B2B marketing, demand generation, or account-based marketing.
  • •Proven experience planning and executing data-driven marketing campaigns.
  • •Experience collaborating with sales teams and supporting complex enterprise customers.
  • •Knowledge of modern CRM and marketing automation platforms (e.g., Salesforce, Dynamics 365, Marketo, Eloqua, HubSpot).
Experience:2-4 yearsB2BDemand generationAccount based marketingEnterprise marketing
Education:Bachelor's in Marketing, Betriebswirtschaft, Kommunikation
Skills:Project managementOrganizationCommunicationPresentationAnalytical thinking
Languages:GermanEnglish
Tech Stack:SalesforceDynamics 365MarketoEloquaHubSpotCRMMarketing automationAnalyticsIntent dataCustomer Journey

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn