Senior Head of Regional Marketing LATAM

inDrive
Mexico City
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Leadership","Stakeholder management","Mentoring","Data-driven thinking","Cross-functional collaboration"]

Lead the end-to-end regional marketing strategy for Mexico, Brazil, Chile, and Central America, driving passenger acquisition, retention, and brand growth. Translate business goals into integrated full-funnel plans across performance, brand, offline, and partnerships. Own customer-centric growth, local brand positioning, and marketing investment optimization while building and inspiring a high-performing matrix marketing team. Partner with product, operations, analytics, and PR to improve marketing effectiveness through experimentation and insights.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
inDrive
inDrive
5 months ago

Senior Head of Regional Marketing LATAM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Lead the end-to-end regional marketing strategy for Mexico, Brazil, Chile, and Central America, driving passenger acquisition, retention, and brand growth. Translate business goals into integrated full-funnel plans across performance, brand, offline, and partnerships. Own customer-centric growth, local brand positioning, and marketing investment optimization while building and inspiring a high-performing matrix marketing team. Partner with product, operations, analytics, and PR to improve marketing effectiveness through experimentation and insights.
Location: Mexico City
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own and drive the end-to-end marketing strategy across the LATAM region focused on passenger acquisition, retention, and brand growth.
  • •Translate business goals into integrated full-funnel marketing plans across performance, brand, offline channels, and partnerships.
  • •Lead customer-centric growth by understanding user behavior, needs, and regional nuances.
  • •Develop local brand positioning with consistency and cultural relevance while optimizing marketing investments for measurable impact.
  • •Build, lead, and mentor a high-performing matrix-structured marketing team and improve marketing effectiveness through experimentation and insights.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •8+ years in digital consumer marketing, including 4–5 years in senior leadership roles.
  • •Proven track record building and scaling marketing teams in multicultural, matrix environments.
  • •Experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech.
  • •Demonstrated success developing and executing large-scale marketing strategies with clear business impact.
  • •Fluent English and Spanish, with strong leadership and stakeholder management to influence senior executives.
Experience:8+ yearsDigital consumer marketingRide-hailingMarketplacesHigh-growth tech
Skills:LeadershipStakeholder managementMentoringData-driven thinkingCross-functional collaboration
Languages:EnglishSpanish

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn