Salesforce

3 weeks ago

PLG Analytics Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Build and evolve the Product-Led Growth (PLG) analytics engine by owning PLG data infrastructure, establishing a single source of truth, and defining key funnel metrics from acquisition through monetization, expansion, and retention. Lead funnel diagnostics and run rigorous A/B and multivariate experiments to uncover conversion gaps. Partner with director-level Marketing, Product, GTM, and Sales stakeholders to translate insights into clear, actionable recommendations while mentoring junior analysts.

Location: Mexico City

Workplace: Onsite

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Mid level

Key Responsibilities

•Build, maintain, and improve PLG data infrastructure powering end-to-end funnel analytics from acquisition through retention.
•Partner with data engineering to develop and maintain a single source of truth for PLG performance data.
•Define and evolve key PLG metrics (e.g., CAC, LTV, trial conversion, PQL performance) and deliver dashboards and reports.
•Lead funnel diagnostics to identify conversion gaps and high-impact opportunities, and run rigorous A/B or multivariate experiments.
•Collaborate with director-level stakeholders and mentor junior team members, translating findings into actionable insights.

Key Requirements

•5–7 years of experience in growth analytics, digital marketing analytics, or product analytics in a SaaS or B2B environment.
•Expert proficiency in SQL and advanced Tableau (or equivalent); working knowledge of dbt.
•Independent ownership of end-to-end analytical projects from scoping through delivery in ambiguous, fast-moving environments.
•Strong working knowledge of A/B testing and experimentation design, including statistical significance, power analysis, and causal inference.
•Experience building or contributing to data pipelines/datasets and a solid understanding of PLG/self-serve SaaS funnels and attribution modeling.

Experience:SaaSB2B

Skills:CommunicationMentorshipCoachingStakeholder managementProblem-solving

Tech Stack:SQLTableauDbtA/B testingMultivariate testing

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

3 weeks ago

PLG Analytics Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: Mexico City

Workplace: Onsite

Employment Type: Full time

Job Function: Data Analytics & Business Intelligence

Seniority: Mid level

Key Responsibilities

•Build, maintain, and improve PLG data infrastructure powering end-to-end funnel analytics from acquisition through retention.
•Partner with data engineering to develop and maintain a single source of truth for PLG performance data.
•Define and evolve key PLG metrics (e.g., CAC, LTV, trial conversion, PQL performance) and deliver dashboards and reports.
•Lead funnel diagnostics to identify conversion gaps and high-impact opportunities, and run rigorous A/B or multivariate experiments.
•Collaborate with director-level stakeholders and mentor junior team members, translating findings into actionable insights.

Key Requirements

•5–7 years of experience in growth analytics, digital marketing analytics, or product analytics in a SaaS or B2B environment.
•Expert proficiency in SQL and advanced Tableau (or equivalent); working knowledge of dbt.
•Independent ownership of end-to-end analytical projects from scoping through delivery in ambiguous, fast-moving environments.
•Strong working knowledge of A/B testing and experimentation design, including statistical significance, power analysis, and causal inference.
•Experience building or contributing to data pipelines/datasets and a solid understanding of PLG/self-serve SaaS funnels and attribution modeling.

Experience:SaaSB2B

Skills:CommunicationMentorshipCoachingStakeholder managementProblem-solving

Tech Stack:SQLTableauDbtA/B testingMultivariate testing

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor